Video Marketing

5 Ways to tell your company story through videos

Posted July 26, 2022
Written by Clipchamp

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Bite-sized video content is an essential tool for telling your brand’s story. Not only is short-form video entertaining for customers and viewers, but it’s also easy to repurpose for marketers. From YouTube Shorts to Facebook Stories, explore five ways to express your company through video.

1. Increase social reach with Facebook videos

There are more than 4 billion daily video views on Facebook, 135% more organic traffic than images. Facebook Stories and Reels are effective ways for your Facebook community to learn more about your brand. Non-followers can also find Stories and Reel content on the recommended page to generate brand growth and awareness. From sharing small snippets of product tutorials and promo new releases to FAQs and behind-the-scenes videos, short-form videos can connect with customers with a simple tap. 

Repurposing Facebook Stories and Reels into paid ads is another great way to build brand awareness as viewers become retargetable. It’s not the most cost-effective marketing strategy, but many PPC visitors are 50% more likely to purchase than organic visitors. Paid video ads can leverage the interests of Facebook’s database, retarget followers who viewed the content, increase sales, and cement brand awareness. Deliver information, advertise, and share stories through faster and more memorable videos on Facebook. 

2. Humanize your company on YouTube Shorts

With YouTube company story videos, your audience can get to know your brand’s personality and put a face to the name. Customers usually want to know about the companies they’re supporting and even more information about products and services. YouTube videos like vlogs, behind-the-scenes, and stories are the perfect way to connect with your audience.

Viewers and customers can share their thoughts and reviews in the comments section and even interact by asking questions. Your view count and watch time will also give a beneficial insight into what content is working and which products customers are loving. You can even share YouTube Shorts to market products and services in smaller snippets or recycle existing long-form videos.

3. Increase email open rates with videos and animations

Have you ever connected with your customers through videos on email? Email can share related brand content in a new way, like encouraging repeat purchases with promotional videos. Placing the word ‘video’ in the subject line of your email can increase open rates by 6%, and videos can boost click-through rates by 65%.

You don’t have to create new video content specifically for email marketing. Repurpose existing videos and turn them into a format suitable for email. Boost click-through rates with engaging animations in emails with the affordable platform—VideoScribe

4. Build engagement with Instagram videos

Instagram is one of the leading social media platforms for changing how consumers view video content. Short-form videos can lead to brand awareness and eventually higher engagement rates, from quick how-to tutorials, sponsored video content, demo videos, Instagram Stories, and Reels. 

Sharing regular content and creating scheduled posts can help build your Instagram community and extend your reach. The more times viewers see your brand's video content, the more likely they are to click through and or recognize your brand. If you’re unsure where to start or lacking inspiration, head to Clipchamp’s ready-to-use Instagram video templates.

5. Share your company’s story with sponsored videos

There’s no surprise influencer marketing is an essential part of any business's marketing strategy. 86% of women look at social media for recommendations and purchasing inspiration, and over 17% of companies spend their marketing budget on influencers. Influencers can authentically promote brands and tell stories to millions of followers online in a simple short video. From YouTube sponsored videos to Instagram, Facebook, Snapchat, and TikTok, the options are endless for businesses wanting to explore new audiences. 

Influencer marketing agencies can connect businesses with potential creators that suit brand values, aesthetics, target audience, and marketing strategy

Benefit your business through short videos

Whether showcasing your brand's founding story, a new product launch, tutorial, or vlogging your workplace, video is the best way to increase engagement rates on any platform. Create engaging social media videos with Clipchamp

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