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Looking to incorporate video into your real estate marketing strategy? From fast paced property showcase videos to long-form client testimonials, video can easily differentiate your business from competitors. The vertical video format can enhance property exposure, improve online engagement, and increase conversion rates with potential buyers on social media.
If you're not sure where to start, we've curated the best video ideas you can create with ready-to-use templates. All you have to do is swap in and out stock footage, personalize text, and share directly to social media using Clipchamp.
10 real estate video ideas and templates
1. Sold property announcement video
Celebrate a successful sale while promoting your expertise to potential clients through a sale announcement video. Just swap in and out stock videos for your own footage, add personalized branding, and customize the test with your call to action.
2. Coming soon property video
Build excitement for a new listing before it comes to the market with an eye-catching coming soon video. The teaser style video shares a sneak peek of the property's key features, design, and location to help generate interest and prospects. Use this real estate template if you're looking for an aesthetically pleasing video montage perfect for social media. Don't forget to drag and drop personal media onto the timeline to replace the existing stock footage.
3. Property showcase video
Give your followers an in-depth virtual tour of a properties interior, exterior, and unique key features. Ideal of luxurious homes, attract the right buyer with a professional video showcase. Each clip within the template has been timed perfectly with background music, and includes a video filter. All you need to do is replace the footage with your own.
4. Real estate slideshow video
A real estate slideshow video is a versatile and visually engaging way to present multiple properties in one video. Give followers and potential customers a quick overview of a few different listings, making it ideal for social media or email marketing. Use this template to create your own real estate slideshow, add in transitions between clips and pair with sound effects.
5. Real estate agency social media ad
Your social media presence can be the key to generating sales and increasing a wider reach. Effortlessly introduce your business, creating trust and credibility with a light-hearted social media ad. Share client testimonials videos or record a voiceover for free. Don't forget to add subtitles to videos to create accessible content for social media.
6. Property teaser video
Create excitement and intrigue viewers about a new property listing with an entertaining teaser video. Through quick video clips, split screen layouts, and sound effects, you can draw in potential buyers and encourage them to inquire within seconds.
7. Neighborhood tour video
Highlight a properties community, schools, and surrounds with an informative neighborhood tour video. Let potential buyers know about a properties perks like schools, parks, restaurants, shops, and amenities to persuade them to make a purchase. You can even use the green screen effect to overlay yourself onto the video.
8. Client testimonial video
Builds trust with prospective clients by sharing real experiences from past sellers and buyers. Feature satisfied clients sharing their personal experience with your services, giving your agency more credibility in hopes to attract new clients. Create an interview style video using the webcam recorder, overlay video captions, and add soft background music for free.
9. Open house invitation video
Invite buyers online to tour your listings with an engaging open house invitation. Instead of publishing times and locations only on a listing, create a short video to promote on social media as well. Just personalize this template with animated text including your details, then share directly to socials like LinkedIn, Instagram, or Facebook.
10. Sale recap video
After settlement has taken place for a property or the end of the month is looming, share a sale recap video to social media. Showcase the big and small wins for the week, month, or year to generate excitement and boost credibility online. This style of video can also double as a video portfolio for your business.
The benefits of creating professional real estate videos
Generate new leads through social media: real estate videos can engage a wider audience and attract potential buyers who may not have seen your listing or real estate ad.
Showcase properties in a dynamic way: video tours allow you to highlight a property's best features, creating an immersive experience for viewers that photos alone can’t offer.
Build trust and credibility: high-quality videos with professional editing can establish you as a credible agent, helping potential clients feel more comfortable reaching out.
Boost SEO and online visibility: video content performs well on search engines and social media, increasing your online presence and making your listings more discoverable.
Save time with virtual tours: virtual walkthroughs allow interested buyers to view properties remotely, reducing the number of in-person showings needed and saving time for buyers and agents.
Frequently asked questions
Can I make a real estate video for free in Clipchamp?
Create high-quality real estate videos inside Clipchamp video editor for free. Either start from scratch or use a professional video template.
What videos should realtors make?
Realtors can make a wide range of diverse videos like property showcases, client testimonials, agency ads, and recent sale video recaps to attract new clients.
What should I say in my real estate video?
It's best to focus on a properties unique features and location benefits while sharing a strong call to action. If you're new to scripting videos, check out our video script tutorial.
Edit real estate videos today with Clipchamp or download the Clipchamp Windows app.
