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Want to deliver messages and key information to employees without using length text documents? Creating internal communication videos is a popular choice to boost remote and in-person employee engagement. Videos can be watched, rewatched, and embedded with important information for employees to access from anywhere. Even complex ideas can be easier to digest and explain through memorable videos.
No matter what information or ideas your business is sharing, increase collaboration, connection, and employee understanding through videos, instead of relying on traditional emails and instructional materials. Keep reading to explore five impactful internal communication video ideas you can create with Clipchamp video editor.
5 internal communication video ideas with examples
1. Employee onboarding videos
Internal communication videos are ideal for onboarding new employees. Instead of overwhelming new starters with large instructional booklets, onboarding videos can welcome them to the company, introduce key team members, company culture, and essential processes more memorably.
Take a look at an onboarding video from Microsoft. The video showcases how employees can work remote and in-person, shares real-life employee conversations, and connects with viewers on a personal level. To create a similar onboarding video, use the voice recorder to generate your own voiceover, overlay onto videos with seamless transitions and soft background music.
2. Business updates and team check-in videos
Keep your team members and employees informed with regular internal update videos. Whether an executive is sharing the company quarterly goals or a department lead discussion of new projects, update and check-in videos can help keep employees informed while engaged.
Watch this internal update video presented to Starbucks employees. The team check-in video shares an insight into the daily work life of an employee while exploring team culture and upcoming initiatives. Recreate a similar update video using the webcam recorder. Overlay text and titles, brand logos, and generate automatic subtitles.
3. Employee training videos
Scheduled training videos allow employees to learn at their own pace while reducing the need for in-person training. Whether you're introducing a new tool or explaining compliance procedures, video is an effective way to deliver clear, step-by-step instructions.
The Clipchamp video editing tutorial is a great example of a beginner-friendly, engaging training video. Try creating a training video just like this example using a green screen effect in the video intro. Add captions to boost accessibility, sticker annotation overlays, and even try out the speed selector to speed up or slow down your training tutorial.
4. Company anniversary and milestone videos
Celebrate major company milestones with an anniversary video that reflects on the journey thus far and the positive road ahead. Share your appreciation to your employees by highlighting achievements, challenges overcome, and key moments in company history.
Take a look at the Popeye anniversary video that shares the brand's growth, appreciation for staff, and memorable achievements. Create this magnificent milestone video with any video footage using the trim and crop tool. Cut away lengthy clips to highlight what matters, add video effects like blur and zoom, then overlay text animations.
5. Employee recognition and appreciation videos
Recognising your employees’ hard work boosts morale and reinforces a culture of appreciation. These videos can spotlight employees of the month, acknowledge team efforts, or celebrate individual achievements.
Watch this employee appreciation video by McDonald's that showcases how employees are valued, celebrated, and recognised within the workplace. Recreate a similar internal communication video by merging video clips, adding slow motion video effects, and combining with seamless video transitions.
Tips for creating the best internal communication videos
Internal communication videos should be engaging, easy to understand, enjoyable, and high-quality.
Define the objective of your video and keep your takeaway message clear and direct.
Don’t be shy to drift away from your script, as internal communication videos don't always need to be formal.
Choose a quiet, well-lit location if you’re recording videos from the office or home. Employees must be able to see your face or object clearly.
Once internal communication videos are published, don’t forget to check out the video metrics on your chosen platform. Gather helpful information on your videos like view counts, replays, and what devices your employees are using.
Boost employee engagement, improve collaboration, and celebrate team successes in a fun and visually appealing way with internal communication videos. For more business video ideas, check out corporate video ideas and video script tips.
Start creating your internal communication videos using Clipchamp or download the Microsoft Clipchamp Windows app. Businesses can also sign up to Clipchamp for work.
