Video Marketing

How to post videos on Twitter

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Trying to grow your social media following on Twitter? Try posting more videos. 

Video is one of the most important elements for your marketing toolkit for your personal brand as well as your business. 

It’s proven that viewers respond well to video content on Twitter, with over 2 billion daily video viewers on Twitter. Organic video views are drastically growing, so you don’t want to miss out on the opportunity to reach thousands of people. Jump on this timeless trend and learn how to post videos on Twitter. 

Man using Twitter as marketing tool on phone

Read to learn exactly how to post videos on Twitter, and why they are an asset to your profile.

We’ll also discuss some frequently asked questions like the maximum upload file size on Twitter and any content restrictions to be mindful of. 

What is a Twitter video?

When we think about social media videos, video on Twitter isn’t the first to come to mind. With Instagram, YouTube and Facebook taking the lead, Twitter is now exploring and experimenting with video posts. From marketing ads and funny memes to epic fails and celebrations, Twitter allows users to share a video of absolutely anything (as long as they are appropriate). No different to other social media platforms, users can share video with millions of people and followers directly from their smartphones.

What is a Twitter video?

People love engaging with videos. On Twitter, video is the most popular and most shared type of media content. Tweets that include videos are 6 times more likely to be Retweeted than regular photo Tweets, and 3 times more than Tweets with GIFs

Companies that target their Twitter audience with video messages is an extremely effective marketing tool. It’s been found that consumers perceive video content to be more relevant, less intrusive and more favourable when indeed in feed, compared to skippable ads on publisher sites. 

Check out our Ultimate guide to Twitter videos for further insights into Twitter videos.

Can posting videos on Twitter increase your followers?

Absolutely. Posting videos on Twitter can increase your followers as more users are likely to see your profile. Videos on Twitter are highly shareable and conversational. Therefore, increasing your chance of gaining new followers. Your content is 10 times more likely to engage your audience if it includes video. Although, don’t post a video and expect your followers to grow overnight. Your video uploads must be consistent and include relevant hashtags and other forms of marketing exposure tools

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How to post videos on Twitter

There are many ways to post videos on Twitter. Users can simply share an existing video, record their own on the Twitter app then upload, or create a video on a video editor, like Clipchamp, then save and upload to Twitter. 

How to share videos on Twitter

  1. Open the Twitter app on your smartphone. 

  2. Locate the video Tweet. 

  3. Tap on the Share button found below the Retweets and Likes section. 

  4. A slide-up menu will appear at the bottom of the screen, select Copy to Tweet. 

How to record a video on Twitter and tweet it

To quickly share a video in the moment, tap the camera icon from the top menu or swipe left from the timeline.

  1. Tap and hold the capture icon to record a video. You have the option to add a Tweet copy and a location.

  2. Tap Tweet when you’re ready to post, or tap Add to thread to connect it to your last tweet and then press Add to share it.

How to post videos on Twitter using the app

  1. Adding a video to a Tweet. You can tap the Tweet icon to take or upload a video to add to your thoughts.

  2. Below the Tweet compose box, you’ll see quick selection options to add a new video. Your most recent videos from your gallery will appear as thumbnail previews for easy access.

  3. Tap the camera icon to take a video.

  4. You can trim the length of your video by dragging either side of the bar at the bottom. The maximum video length is 2 minutes and 20 seconds.

  5. Tap Trim to finish your edits. You can preview your video by tapping the play button before Tweeting it and make additional edits to your video before sharing.

  6. Tap Tweet to post. 

 How to post videos on Twitter via the web

  1. Use the compose box, or click the Tweet button.

  2. Click the gallery button.

  3. Choose a video file stored on your computer and click Open. You'll be prompted if the video isn't in a supported format.

  4. Complete your message and click Tweet to share your Tweet and video.

How to change aspect ratio of your video to suit Twitter

Twitter recommends video uploads to be 1:1 square aspect ratio as it'll always render as square on desktop, mobile, timeline and profile. If you have a pre-made video that you want to add to a Tweet but it’s not in 1:1 square aspect ratio, try our free to use aspect ratio converter. 

How to change aspect ratio with Clipchamp

  1. Select the video you’d like to convert for Twitter. 

  2. Choose your output settings to be 1:1 square aspect ratio and click on Start.

  3. Once your video is converted, click Save. You will be provided with a lot of sharing and saving options. Your video will be saved as an MP4 file, which is compatible with Twitter. 

Twitter video converter

FAQs about Twitter video

1. What is the maximum video file size for a Twitter video?

The maximum video file size that can be uploaded to Twitter is 512MB. If your video file size exceeds 512MB, head over to our free online video compressor tool and compress your video file size before uploading to Twitter. 

2. Does Twitter have video restrictions?

Yes, Twitter has video restrictions. Violence, harassment and other types of similar behavior discourage people from expressing themselves. Twitter makes sure all people can participate in public conversation freely and safely. This also includes the community restrictions and regulations on appropriate and inappropriate video content. If users violate these guidelines, Twitter will automatically delete the video and post. 

Twitter doesn’t allow videos with the following agenda: 

  • Violence

  • Terrorism/violent extremism

  • Child sexual exploitation 

  • Abuse/harassment

  • Hateful conduct 

  • Suicide or self-harm 

  • Sensitive media, including graphic violence and adult content 

  • Illegal or certain regulated goods or services 

Users can’t submit, post or display any video content through third-party advertising, such as sponsorship graphics and pre-roll video ads, without prior consent. 

Now you can successfully post videos on Twitter

Hopefully, you can now feel confident in how to post videos on Twitter. 

Videos are definitely worth uploading in order to gain exposure and grow your following, just as long as you stick to the community guidelines. Our online video editor can help you create beautiful videos that are “Twitter upload ready” in no time. From ready-to-use Twitter ad templates to funny memes, we’ve got you covered. 

Let your creative side run wild and create a video today. Sign up to Clipchamp

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Written by Christie Passaris on June 22, 2021
About the Author

Christie Passaris is a freelance writer by day, and fashion designer by night. While she enjoys creating iconic looks and teaching others about Clipchamp's latest features, her true love is for her dog, Billy the Beagle.

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