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Is your business looking to generate stronger leads and increase sales? It’s no secret video marketing is one of the most effective ways businesses and content creators can make money. And with the right video strategy, businesses can be making money in no time, too.
Read on to explore three different ways to make money by promoting products in your video content.
What is video content marketing？
Video content marketing is when a brand, content creator, or influencer creates a short video promoting and using a product or service. Popular on social media platforms, video marketing that showcases a particular product or service has been seen to be preferred by 87% of marketers. From product demo videos to explainer tutorials, videos can boost search engine rankings and is a very effective way to increase customer engagement. Why? Let’s find out.
Why video marketing works
Video content can possibly be one of the best ways to promote your products. Promoting products through a video helps increase user understanding and persuades them to follow through with their purchase. With internet users consuming up to 16 hours of video per week, 66% of customers prefer watching videos instead of reading about a product. It’s convenient for people to watch a video, and they’re even greater for SEO purposes (Google includes YouTube videos at the top of every search page). The more people who see your website, product, or service, the greater chance your business has to make a sale.
How to create professional videos
You may think videos are an expensive and time-consuming process, but there are many budget-friendly ways to create videos in just a few minutes. Clipchamp’s free online video editor comes with all the features content creators and business owners need to create great marketing videos. And there’s no experience required. You can edit product clips directly in-browser without the hassle of inconvenient uploads. We even have a quick and simple Facebook Video Ad Maker that you can check out before heading over to the video editor.
Video ideas that can make your business money
Let’s take a look at the top three most popular video marketing strategies businesses can use to promote a product.
1. Affiliate marketing
Affiliate marketing is one of the most common forms of video marketing on social media, especially gaming platforms like Twitch. This style of video content developed with a brand is called branded content and is usually paid for by the brand in some way of commission or affiliate link. The key is to match an affiliate with products they already would like to buy normally. This way you can generate organic traffic through influencers followings. Just be sure to develop targets with your affiliates and breakpoints.
Check out YouTube family KKandBabyJ’s affiliate marketing video for Ring Security.
In the video description, KKandBabyJ included affiliate links to their review video of the product. If someone clicks on their links and makes a purchase, KKandBabyJ will earn an affiliate commission. You can generate your affiliate links by registering with affiliate programs like Involve. The best part is you don't even need to be a big, well-known brand. Affiliate marketing for small businesses can be quite successful too.
2. YouTube and Instagram sponsored videos
YouTube, Instagram, and TikTok are popular social media platforms that offer users the ability to create sponsored videos. Sponsorships are where business owners can approach micro-influencers, influencers, and content creators to promote their business, product, or service through a sponsored video upload. The video content is paid for by the brand and is not commission-based on sales.
YouTubers and Instagramers can collaborate or accept sponsorships with brands that fit their channel and profile genre, vibe, and personal interest. All they have to do is create an engaging video showcasing the product, or service, and share it with their abundance of followers. After all, 70% of teens trust influencers more than traditional celebrities for their shopping advice.
3. Webinars with trial codes
Webinars are one of the most effective and engaging video marketing strategies. Why? Because they have an average attendee viewing time amounting to 61 minutes! Over 73 percent of sales and marketing leaders believe that webinars are one of the best ways to generate quality leads online for business. They’re well planned and executed already, so repurposing webinar videos can increase your business reach on different platforms, help you produce content faster with less pressure, and include all the fine details viewers need. Webinars are great to share on YouTube, highlight Reels on Instagram, post in blogs, and send through email newsletters.
Ready to promote products through video?
Videos are engaging, easy to consume, shareable, and a popular choice of marketing among consumers.
Video content is the perfect way to reach a larger amount of people, in a shorter amount of time and make money faster. Of course, it's always good to diversify your income by starting an online business, or simply saving money with cashback cards. And it’s even easier for businesses and content creators to create high-quality videos with an online video editor so sign up to Clipchamp.