Attention all marketers, business owners, and creators! There’s a new shopping holiday driving online sales right before Black Friday and Cyber Monday hits. This new eCommerce shopping day is gaining momentum as most customers are opting to avoid the chaotic shopping crowds and shop online instead.
Explore how to attract customers this shopping holiday with Singles’ Day virtual events and eCommerce videos.
Wait, what is Singles’ Day?
With nearly 90% of sales coming from mobile shoppers, Singles’ Day (aka double 11 day) is one of the largest shopping holidays that marketers don’t want to miss out on. The shopping holiday was created by Nanjing University students and held on the 11th of November as an “Anti-Valentine’s Day” celebration. But eCommerce giant Alibaba has turned the sale event into a global phenomenon, contributing to 25% of the yearly sales of some rising brands. The sale event has now grown more than 949,000% in the past 11 years.
So, how can your eCommerce website make the most out of this emerging shopping event? Read on to find out.
Best platforms to post Singles’ Day marketing sales ads
Choosing the right social media platform to promote your Singles’ Day ad can be a challenging task for marketers and creators. Which video platform you post your Singles’ Day ad can determine the level of engagement and total transactions you receive. So before posting your Singles’ Day ad, consider who your target audience is, which platform they’re most active on, and where your current sales are being funnelled from.
If you’re targeting all ages of singles’, create an iconic Facebook video ad. But if your target market are Millennials and Gen Z, try jumping on a TikTok hashtag trend. Remember that every eCommerce business is different so it’s completely up to your followers and customers' psychographics.
Easy Singles’ Day promo video ideas for any business
Video marketing is one of the fastest-growing marketing tools as it’s time-efficient, user-friendly. The best part is it can be extremely cost-effective with the right tools like Clipchamp free online video editor.
Check out these effective Singles’ Day promo videos ideas for any business.
1. Email video campaign
On average, Americans check their phones 262 times a day—that’s once every 5.5 minutes! Notifications are tempting to check, so sending an email with video content is a great way to spread the word about your Singles’ Day sale virtual event, and reach more people. Adding a video to your email promotion can increase your email click-through rate by up to 300%. Promote your gift with purchase, a new collection on sale, a free shipping offer, promo codes, or discount codes. Check out this guide if you’re unsure how to send a large video through email.
2. Live-streamed sale event
Live-stream your Singles’ Day sale launch to build up suspense and hype up your audience. Live commerce combines instant purchasing of a product and audience participation through a chat function and reaction buttons. It’s transformed the retail industry in China and established itself as a major sales channel in less than five years.
For example, Alibaba’s Taobao Live has 28 channels all featuring real-time translation to four different languages. The live streaming sale event resulted in 2020 pre-sales exceeding 2019’s entire first day of pre-sales in just 10 minutes.
3. Meme marketing on social media
Meme marketing is one of the most powerful social media marketing strategies in today’s digital world. 55% of 13-35-year-olds send memes every week. If you want to spread your Singles’ Day sale news fast and for free, memes have a high share factor. They’re quirky, humorous, easy to consume, and extremely fun to create.
Creating a Singles’ Day ad with a touch of humor could be one of the best ways to generate leads and increase sales this holiday season.
4. Short video ads
Easily communicate and showcase your Singles’ day shopping holiday with a social media promo video for Facebook, Instagram or YouTube. In just a few seconds, your business can create a captivating Singles’ Day sales video that drives revenue without even leaving your web browser.
With Clipchamp’s creative promo video maker, all you have to do is select a video template, drag, drop, and edit.
Singles’ Day sales video examples
Get some Singles’ Day video marketing inspiration with these past Singles’ Day ads.
1. Zalora Singles’ Day sales video
2. Klarna Singles’ Day promo video
3. Pantene’s Break up salon video
Top 3 video ad templates
Browse through hundreds of ready-to-use sales templates to suit any business on Clipchamp. All you have to do is customize the template with your Brand Kit, add your personalized Singles’ Day sale discount code, and you’re ready to make sales!
1. OMG meme Singles’ Day sales template
Create a funny eCommerce advertising video with this entertaining meme template. Promote your Singles’ Day sales or virtual event a little differently this holiday season with a meme video. All you have to do is personalize the text and add your branding and publish your Singles’ Day sales meme on social media directly from Clipchamp so your customers can view and share your meme.
2. Live announcement Singles’ Day Instagram template
Promote your Singles’ Day sales and live streaming virtual event with an eye-catching Instagram, Facebook, or Snapchat story post. Suitable for mobile devices, this live announcement story template will capture your customer’s attention and entice them to keep watching. Just add your personalized announcement text, then save your Singles’ Day video directly to your smartphone device.
3. TikTok filter lens video ad template
Change things up this Singles’ Day and promote your sale or virtual event through an on-trend TikTok filter. There’s no better way to generate conversation than with an awesome filter.
This is a great alternative to those who have limited video footage of their brand, services, or products. Use fun, energetic stock footage instead.
Boost Singles’ Day sales with an eye-catching video ad
It’s time to start promoting! Get in early and start promoting your Singles’ Day sales with Clipchamp’s free online video editor.