Top Strategies to Get More Referrals from Your Existing Customers

Posted December 16, 2020
Written by Arlen Robinson

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Did you know that your best advertisers are your existing customers? Not only do they have experience of working with you, but they have also used your products and services before. It means that they already know and trust you, and they are well suited to promote your brand. And that’s why referral programs were born.

A referral program allows customers to recommend a brand to their family and friends. The most popular way is when customers can do this by simply filling out a referral form.

But there are more ways to do this and we'll explore them in this article!

Strategies to Get More Customer Referrals

Refer a friend - referral programs - top strategies to get more customers through referrals - Clipchamp blog

Ask Your Customers What They Like 

You can only get more referrals from your customers if you know what they like. You have to talk to them to get this data. . Survey the type of reward that they would like. This prevents you from making mistakes when you release your referral program.

Make it Visible 

If you want your customers to know that your referral program exists, you’ll need to promote your referral program to inform your customers that it exists.   Give it a prominent position on your website. For most websites, the best place is your business homepage. You can put it in the announcement bar or put it on the sidebar of your website. Some businesses even opt for exit-intent pop-ups.  

Add the Program upon Checkout

If you are running an eCommerce website, you’ll find that you don’t need the best dropshipping course to know that you can promote your referral program upon checkout. If you use this strategy, you’ll be able to capture all new customers as your referral. You can make it even better by asking your customers to sign up, and immediately enroll them into your referral program. Place it in your shopping cart so that they’ll have the option to get a discount in return for joining your program and you’re all set!

Include it in Your Broadcast Emails

Another area where you can promote your referral program is in your broadcast email. Many websites promote their program to their list and get tons of new leads because of that campaign. The best part is you can do this multiple times. You don’t have to limit yourself to one campaign. Make sure the email is not spammy. You can include it in your monthly newsletter.

Integrate it With Your Service

You also have the option to integrate your referral program with your service. You can take a look at the Etsy referral program for reference. They give out free listings to those who promote their service to other people. In this case, the reward is already integrated into the system. They no longer have to generate a discount code or give away some cash; they just give access to their services.

Catch Your Cart Abandons

You can also catch your cart abandonment and transform them into referrers. You need to show them that you have a discount code exclusive for referrers, and you can invite them to go back to proceed with their order with that code. You may need the help of a cart abandonment software to track your current cart abandons, and you also need to implement an email marketing follow-up system to know the people you should message. 

Host a Contest 

You can also make your referral program more inviting by hosting a contest. With this system, you provide another reward on top of your existing reward. But these prizes are only available to people who got the most referrals in a given time frame. Contests are terrific for generating buzz, and they also attract high profile marketers and influencers to promote your business

Integrate it With Social Profiles

You can also make your referral’s life easier by integrating your program with social profiles. When you do this, you’re also allowing your customers to share your products and services on social media. You’ll have to be sure that points are allocated for every successful social share. You may need to use tools like UpViral to do this.

Include Influencers 

If you want a massive social boost for your referral system, you must include influencers in your marketing strategy. Even huge brands look for influencers who can represent their products and services, and it is all because of the massive impact these people have on their audience. If you implement this method with referral marketing, you can be quite surprised by how well they work together. 

Create an Affiliate Program

You don’t have to limit yourself to a referral program. You can also create an affiliate program. An affiliate program is different from a referral program because it is geared towards marketers than existing customers. Its reward is also limited to cash or a percentage of the profits. But it is also a great way to get more than just referrals. It is a system that only counts sales as successful leads. Ultimately, your goal for having a referral program in your business is to attract more traffic and sales. An affiliate program can sufficiently help you fulfill that purpose. You need to ask your existing customers to find people who are interested in promoting your business.

Get More Referrals Now

Treat your existing customers like treasure! Not only do they help you by purchasing from you again and again, but they also act as brand advocates who share your brand with other people. If you are lucky, you may even get a detailed review from them. It may seem small and simple, but numbers can build up over time. And it can also positively affect your brand’s reputation. It can result in more people being familiar with your brand and seeing you as the go-to person for your products and services. About the author: Arlen Robinson is the co-founder and VP of Business Development at OSI Affiliate Software. He is also the host of The Ecommerce Marketing Podcast where he discusses marketing strategies with experts from all over the world.

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