Video Marketing

YouTube Banner—size, dimensions, format + latest tips

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We all want to make a good first impression. It only takes a glance for someone to evaluate you for the first time based on your appearance, body language, demeanor, dress style, and mannerisms. This in-person scenario is no different from our online meet and greet. When clicking on a creator's YouTube channel, the first thing that catches your eye is their YouTube banner. So it’s extremely important to perfect your YouTube banner as it is a clear representation of yourself, your YouTube channel and your personality! 

This blog will explore everything you need to know about YouTube channel art, YouTube banner size, dimensions and the latest must-know tips from Clipchamp:

  • YouTube Banners - Why do they matter for YouTube channel page? - How to use YouTube banners to build your brand

  • The perfect YouTube banner size - YouTube banner dimensions 2021

  • YouTube channel art size format 

  • Aspect Ratio for YouTube Banners

  • Optimize and test your YouTube Banners for Mobile Users 

  • FAQ1: How often should I change my YouTube Banner?

  • FAQ2: What will happen if my banner isn’t within the YouTube banner size guidelines?

YouTube Banners – Why do they matter for your YouTube Channel Page?

What is one thing all of your favorite YouTubers have in common?

A consistent and recognizable brand aesthetic when it comes to their YouTube banner and YouTube channel art.

Your YouTube channel art expresses who you are and what your channel is all about. Whether it’s lifestyle, travel, gaming or pranks, a YouTube banner will tell the audience what genre they are about to watch and give them a feel to the YouTuber’s personality through colors, text, imagery and style.  

How to use YouTube banners to build your brand

Not only are banners used to express creators’ brand personalities, but they are also a great way to broadcast channel announcements quicker to a wider audience. Live stream updated, upcoming meet and greets, new video alerts, new product launches, and giveaways can usually be found in a YouTube banner as it acts as a bulletin board for the latest news.

The perfect YouTube banner size

Creating your YouTube banner in the correct size is a key element to get right. Keep in mind image size and banner size will display differently on a mobile device and desktop. Below are the YouTube banner dimensions to follow. It is extremely important to follow these YouTube banner size dimensions when creating a YouTube banner otherwise channel art may not display properly across all devices. 

YouTube banner dimensions 2021

  1. Recommended YouTube banner size is 2560 x 1440 pixels

  2. YouTube’s minimum accepted dimensions: 2048 x 1152 pixels 

  3. YouTube’s minimum image safe area for text and logos: 1546 x 423 pixels (recommended for mobile device view)

  4. YouTube’s maximum accepted image width: 2560 x 423 pixelsResearch latest and provide screenshots

YouTube channel art size format

When creating a YouTube banner, make sure to save your new artwork in either JPEG, PNG, GIF and BMP file format. Your Channel art must remain under the 2MB YouTube banner file size limit. Your YouTube banner size must stay within the recommended file size guidelines otherwise YouTube will not accept your channel art.

Aspect ratio for YouTube banners

The recommended aspect ratio to use for all YouTube channel banner size is 16:9 aspect ratio. Keep within the recommended YouTube banner size of 2560 pixels wide and 1440 pixels tall to make sure mobile device users can view your YouTube channel banner clearly.

Text and graphics on YouTube banners – less or more?

There are absolutely no boundaries when it comes to creativity on YouTube channel art. Just make sure you stay within the YouTube banner size guidelines. Add in your favorite photos of yourself, family or pets, your favorite aesthetic and color schemes. The options are endless. If your photos or GIF are too big, simply compress them using Clipchamp’s compressing tool. It’s fast, free and you don’t have to leave your browser. 

Not all creators add text to their YouTube banners, it’s completely up to them. Most creators prefer to add their channel name, social media handles, a quote, or channel genre as it gives viewers a better insight into their channel. Just make sure you aren’t writing an essay. Less is more in this case! 

YouTube channel banner art with text

YouTube channel banner art without text

Optimize and test your YouTube banners for mobile users

There’s nothing worse than making a high-quality YouTube banner and it doesn't display properly on a mobile device. Creators must follow the YouTube banner size recommendations. To avoid mishaps for mobile device users, make sure all your content is displayed in the Safe Area OF 1546 x 423 pixels. This will guarantee channel art will be displayed correctly. Do not publish your YouTube channel banner until you have tested it on both mobile devices and desktop.

FAQ1: How often should I change my YouTube Banner?

YouTube banners can be changed as many times as you like. If you have changed your channel aesthetic over the years, months or even weeks, feel free to create new channel art and upload it when you please. Family channels typically update their banners with new images of their children growing up. YouTubers who especially use a YouTube banner for billboard and advertising purposes will change the banner every launch. For example, if you have new merch dropping, a fresh banner featuring the new items would be a great idea. 

FAQ 2: What will happen if my banner isn’t within the YouTube banner size guidelines?

If you create a YouTube banner exceeding the recommended YouTube banner size guidelines you will risk the banner not being approved by YouTube, or awkwardly cropped on your channel is approved. If you do not stay within the safe area guidelines, your youtube channel banner will not appear clearly on mobile device users. Below is an example of a YouTuber who hasn’t exactly followed the YouTube banner size guidelines. The banner does not go all the way to the edges of the profile like all of our other above examples. The white side edges typically should not be present. Although viewers can still clearly see the displayed images. 

Do you have an awesome YouTube intro to match your banner?

You can’t have a fabulous-looking YouTube banner without pairing it with a professional YouTube video intro! Your channel is already off to a great start with your new eye-catching YouTube banner that fits all the YouTube banner size guidelines, so create a matching video intro with our Free YouTube intro maker!

Jump onto our online video editor, sign up for free and start creating today. Our 16:9 aspect ratio is perfect for YouTube. Search through over 800 000 royalty-free stock videos and auto files to find the perfect fit for your YouTube channel. 

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Written by Christie Passaris on March 23, 2021
About the Author

Christie Passaris is a freelance writer by day, and fashion designer by night. While she enjoys creating iconic looks and teaching others about Clipchamp's latest features, her true love is for her dog, Billy the Beagle.

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