Video Marketing

YouTube Banner—size, dimensions, format + latest tips

Updated July 27, 2022
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Want to catch the attention of subscribers and viewers on YouTube? Make a memorable first impression on YouTube with an aesthetic YouTube channel banner. Thumbnails and YouTube banners are usually the first things that catch your eye, so creating a clear representation of your personality, channel content, and niche is essential. 

Read on to explore everything you need to know about YouTube channel art, YouTube banner size, dimensions, and the latest must-know tips from Clipchamp.

Why YouTube banners matter for your YouTube channel

Popular YouTubers all have one thing in common, a consistent and recognizable YouTube aesthetic. YouTube banners and channel art express your brand's personality, channel content, who your target niche is, and where to find other social media platforms. Whether it’s a lifestyle, travel, gaming, review, prank, or artist YouTube channel, banners can give an insight to viewers about who you are just by using colors, text, images, and style.

How to use YouTube banners to build your brand

YouTube banners express creators' personalities, link to your social media as well as share important channel information like:


  • Channel news

  • Subscriber milestones

Channel updates

  • New video upload days

  • Spotlight on a specific video

Community events

  • Live stream updates

  • Upcoming meet and greets

YouTube banner size and dimensions

When creating a YouTube banner, keep in mind the banner will display differently on the YouTube mobile app and desktop. Follow the dimension recommendations below to ensure your YouTube banner displays correctly over all devices.

  • Recommended YouTube banner size is 2560 x 1440 pixels

  • YouTube’s minimum accepted dimensions: 2048 x 1152 pixels with 16:9 aspect ratio

  • YouTube’s minimum image safe area for text and logos: 1546 x 338 pixels 

  • YouTube’s maximum accepted image width: 2560 x 423 pixels

  • YouTube’s minimum accepted dimension: 2048 x 1152 pixels with 16:9 aspect ratio

  • YouTube’s minimum size for the safe area of text and logos: 1235 x 338 pixels. 

  • Larger images may get cropped on particular views or devices.

YouTube banner format and file size

Accepted file formats for YouTube banners are JPG, PNG, BMP, and non-animated GIF. All YouTube banners must be up to 6MB file size.

YouTube banner aspect ratio

YouTube banners have a standard aspect ratio of widescreen 16:9. Make sure to place valuable information in the YouTube banner safe area to appear correctly across all devices.

YouTube channel art with text and graphics

There are no limitations when customizing channel art, just make sure to stay within YouTube banner guidelines. Creators can add viewer-friendly text, images, color schemes, emojis, and buttons. If text elements are important on your channel banner, be sure to place them within the safe zone. Creators don’t have to add text to YouTube banners, but here are some suggestions:

  1. Channel name 

  2. Channel genre and niche 

  3. Social media handles 

  4. Subscribe button 


  6. Video upload schedule days 

  7. Product release dates

How to upload a YouTube banner to your YouTube channel

Upload a YouTube banner image from your desktop 

  1. Sign in to YouTube Studio 

  2. Click the Customization tab, then Branding

  3. Click the Change button and select an image. To make changes, select a preview and change the crop, then click Done

  4. Click Publish

Upload a YouTube banner image from your iPad, iPhone, or Android

  1. On your YouTube app, tap on your profile picture 

  2. Tap the Your channel tab

  3. Tap Edit channel, then tap your banner image on the right 

  4. Upload a banner from your camera roll or take a new photo

  5. Click Save

Frequently asked questions

How often should I change my YouTube Banner?

There are no limitations on how often to change your YouTube channel banner. If you have changed your YouTube channel’s aesthetic, feel free to create new channel art to fit your new style. Update images or text as much as you like, for example, if you’re releasing new merch, add the release date.

What will happen if my banner isn’t within the YouTube banner size guidelines?

You can still upload YouTube banners exceeding the recommended YouTube banner size guidelines, but they may be awkwardly cropped and not appear clearly.

How do I add social media buttons to my YouTube banner?

Easily add your social media handles to your YouTube banner in YouTube Studio. 

  1. Go to YouTube Studio on desktop 

  2. Click on the Customization tab 

  3. Under Basic info, scroll down to the Links section 

  4. Click on Add link

Add an aesthetic YouTube banner to your channel

Add an aesthetic YouTube banner to your channel to create memorable YouTube branding. If you’re a new creator, you might be interested in learning more about YouTube end screen designs, YouTube intro videos, and even how to get inspiration from your competitors.

When you’re ready to start editing professional YouTube videos, try Clipchamp’s free online video editor.

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