How to make customer testimonial videos

Are your customers passionate about a product or service? Customer testimonial videos are an important part of a marketing strategy for any brand. With over 72% of customers admitting to trusting a brand more after viewing a customer testimonial video, making them the perfect addition to your sales funnel.

Easily influence potential customers while promoting your brand through positive customer testimonial videos made with the online webcam recorder in Clipchamp.

How to make customer testimonial videos 

Step 1. Record a video or import media  

For this customer testimonial video tutorial, we will be sharing how to record directly inside the editor using the free webcam recorder. Go to the toolbar to the left of the editor and click the record & create tab, then click the camera option. A popup window will appear asking you to allow Clipchamp access to your camera and microphone, if you haven't used the webcam recorder before.  

Your webcam recording screen will appear. Check your microphone and camera sources are correct. Click on the record button when you’re ready to start recording. 

Note: There's a 30-minute time limit on all webcam recordings. If you need to create videos longer than 30 minutes, record multiple videos and cut them together in Clipchamp. To stop your recording, click on the stop button.  

If you want to redo your recording, click retake recording. Otherwise, click save and edit to return to the editor. 

Your testimonial video will be added automatically to the your media tab on the toolbar, as well as your timeline. A copy of the testimonial recording will also save to your device. If you would like to save your camera recording audio separately, simply detach your audio to download it as an MP3 audio file. 

Step 2. Remove silences from your video testimonial 

Keep your testimonial video engaging by removing awkward silences and pauses with the silence removal feature. Click on your video on the timeline then click the on the sparkle icon button in the timeline toolbar.

Next, click on the trim & tidy button. The AI suggestion pop up window will prompt you to transcribe your media so it can remove the silences. Select the language spoken in your video, filter profanity, then click on the transcribe button to remove those awkward gaps. 

Silences or pauses longer than 3-seconds will show on your timeline. The number of pauses will also appear in the trim & tidy window. Click review to check the silences. To use the AI suggestion without removing all the silences, click on the remove button to delete silences one by one. To remove all, click on the removal all button.

Step 3. Customize your testimonial video 

Add text with lower third templates 

Explore lower third templates by clicking on the templates tab on the toolbar and search lower third in the search bar. Drag and drop a lower third template onto the timeline above your video. Edit using the text tab on the property panel.

Overlay a star rating or quote 

Add a star rating or quote to your testimonial video by clicking on the text tab on the toolbar. Scroll through the title options until you find the star rating title or quote. Click on the title to automatically add to your timeline. Edit the text using the text tab on the property panel. 

Generate subtitles  

Make your testimonial more accessible and easier to follow without sound by adding subtitles. Click on the captions tab at the top of the property panel, then click on the transcribe media button. For more instructions, follow the subtitle tutorial.

Step 4. Preview and save your testimonial 

Preview your testimonial video by clicking the play button. When you're ready to save and export your video, click on the export button then choose your video resolution. 

Your testimonial video will automatically download to your device for easy sharing. You can also use the integrations to upload your video to YouTube or TikTok, or save a copy on OneDrive, Google Drive, or Dropbox. 

5 types of customer testimonial video with examples 

• Webcam testimonial: record a customer testimonial using your webcam for a quick, easy and cost-effective way to create video testimonial. Record and edit your own testimonial video using the webcam recorder in Clipchamp. 

• Case study testimonial: a customer talks through a specific use case for your product in this version of an explainer video. They should outline pain points, your product’s features, and how they solve the pain point and benefit the customer. 

• Before and after testimonial: designed to show the effects of your product by merging before and after video footage, this testimonial is a powerful sales tool. Call out product features for a more informative video with text overlays. 

• Product demo testimonial: show prospective customers how your product works with a product demo video. Highlight the unique selling features that sets your product apart and educate people about the features and benefits. 

• Interview style customer testimonial: this style of testimonial can be more candid like a vox pop street interview or a more formal talking heads interview. To ensure quality audio for your interview style customer testimonial video, Clipchamp lets you edit your audio and even download a transcript for use in other marketing assets. 

Discover more ways to use videos in your marketing, such as promo videos to help your product be seen, and how to use videos in your sales funnel. 

Start creating video testimonials today with Clipchamp or download the Microsoft Clipchamp Windows app.