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Creating Facebook videos can be tricky, especially when there are so many different requirements for each video placement. We’ve done the research and combined all the info you need into one ultimate guide to Facebook videos! In this article we will cover:
1. Facebook Feed Videos
‘Facebook feed videos‘ are videos that are posted to your profile, which can then show up in your friends or fans news feeds and be shared. These videos get less organic reach and engagement compared to paid ads, but are still necessary. For example, when users search your brand name on Facebook or Google, they will come across your profile which should be filled with content that showcases your business or product, and what better way to quickly get the point across than an engaging video! The users coming to your profile from a direct search are more likely to watch your videos for longer as they are coming with the intention to find out more about you.
Facebook Feed Video Best Practices
Video File Size: 4GB Max
Video Length Minimum: 1 second
Video Length Maximum: 240 Minutes
Video Captions: Optional but recommended
Video Sound: Optional but recommended
Facebook Feed Video Dimensions
Facebook feed videos can be either in Landscape, Portrait or Square.
The accepted aspect ratios are 16:9 (widescreen), 1:1 (square) 4:5 (vertical), 2:3 (vertical), or 9:16 (full portrait). Note full portrait videos may be masked to 2:3 (black bars at the top and bottom) on mobile.
Recommended ratio in Clipchamp: 1:1 (square) or 16:9 (widescreen).
Square videos don’t take up as much room as portrait videos and look nice on both mobile and desktop.
Facebook Feed Video Format
Recommended export size in Clipchamp: 1080p resolution
Facebook recommends to Upload the highest resolution video available that meets file size and ratio limits. You can also download Facebook videos with original quality.
Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)
Facebook Feed Video styles
Facebook feed videos are great for longer content. Here’s an example Facebook feed video template you can easily customize with a personal message.
2. Carousel Video Ads
Carousel Videos allow you to showcase up to 10 images or videos within a single ad, each with its own link. You can highlight different products, showcase specific details or tell a story that develops across each carousel card.
Carousel Video Best Practices
Minimum number of cards: 2
Maximum number of cards: 10
Video maximum file size: 4GB
Image maximum file size: 30MB
Video length: up to 240 minutes
Carousel Video Format
Clipchamp Recommended resolution: 1080p
Image file type: jpg or png
Video file type: MP4 or MOV
Carousel Video Dimensions
Clipchamp recommended ratio: 1:1 (square)
Supported ratios: 1:1 (square) or 16:9 (widescreen)
Popular Facebook Carousel Video styles
Here’s an example video that could be used for a Facebook carousel ad.
3. Collection Video Ads
Collection is a visual and immersive ad format that has one main video followed by several product images. When a user clicks on the video ad they get a full screen shopping experience within the app.
Collection Video Best Practices
Here are some Clipchamp settings we recommend:
1080p resolution
16:9 (widescreen) ratio
Max video file size is 4GB.
Video formats are .MP4 and .MOV (Clipchamp will export in MP4).
Popular Facebook Collection Video styles
Here’s how a Facebook collection video ad would look. Customize this template to create a sale ad for your next promotion.
facebook collection video template
4. Facebook Instant Articles
‘Facebook Instant Articles’ are mobile optimised, fast-loading, interactive articles published on Facebook. Publishers can choose to place ads within their instant articles. People from your audience will see your ad when they read these articles.
Instant Article Video Dimensions
Can be either in Landscape, Portrait or Square.
The accepted aspect ratios are 16:9 (widescreen), 1:1 (square) 4:5 (vertical), 2:3 (vertical), or 9:16 (full portrait).
Note vertical videos may be masked to a ratio of 1:1.
Recommended ratio in Clipchamp: 1:1 (square).
Instant Article Video Best Practices
Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
Video File Size: 4GB max
Video Length Minimum: 1 second
Video Length Maximum: 240 minutes
Video Captions: Not available
Video Sound: Optional
Instant Article Video Format
Recommended export size in Clipchamp: 1080p resolution
Facebook recommends to Upload the highest resolution video available that meets file size and ratio limits.
Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)
Popular Instant Article Video styles
This example Instant Article videos templates is the perfect video to promote your next valentines day sale when love is in the air!
5. Facebook In-Stream Video
‘In-stream videos’ are 5-15 second video ads, displayed mid-roll in videos from familiar publishers and digital-first creators that tailor their content to Facebook audiences.
In-Stream Video Best Practices
Video File Size: 4GB Max
Video Length: 5 to 15 seconds
Video Captions: Optional
Video Sound: Optional, but strongly recommended
In-Stream Video Format
Recommended export size in Clipchamp: 1080p resolution
Facebook recommends to Upload the highest resolution video available that meets file size and ratio limits.
Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)
In-Stream Video Dimensions
The accepted aspect ratios are 16:9 (widescreen), 1:1 (square) 4:5 (vertical), 2:3 (vertical), or 9:16 (full portrait).
Recommended ratio in Clipchamp: 16:9 (widescreen).
Popular In-Stream Video styles
Here’s an example In-Stream video template made with Clipchamp, perfect for a restaurant or food ad!
6. Facebook Marketplace Videos
‘Facebook Marketplace Videos’ show up as a sponsored post within the Facebook Marketplace (a platform for users to buy and sell products).
Marketplace Video Best Practices
Video File Size: 4GB Max
Video Length Minimum: 1 second
Video Length Maximum: 240 Minutes
Video Captions: Not supported
Video Sound: Optional but recommended
Text: 125 characters
Marketplace Video Format
Recommended export size in Clipchamp: 1080p resolution
Facebook recommends to Upload the highest resolution video available that meets file size and ratio limits.
Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)
Marketplace Video Dimensions
The accepted aspect ratios are 16:9 (widescreen), 1:1 (square) 4:5 (vertical), 2:3 (vertical), or 9:16 (full portrait).
Recommended ratio in Clipchamp: 1:1 (Square).
Note, Vertical videos (with aspect ratio taller than 2:3) may be masked to 2:3.
Popular Marketplace Video styles
Here’s an example Marketplace video template, perfect for a fitness company!
7. Facebook Stories
‘Facebook Stories’ are videos are full screen vertical videos that appear at the top of the feed. Ads can appear in between user’s stories.
Facebook Story Video Best Practices
Video File Size: 4GB Max
Video Length: 1 to 15 seconds (users can skip /dismiss ads)
Video Captions: Not available
Video Sound: Optional
Facebook Story Video Format
Recommended export size in Clipchamp: 1080p resolution
Facebook recommends a minimum of 500p in width and height.
Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)
Facebook Story Video Dimensions
The accepted aspect ratios are 16:9 (widescreen), 1:1 (square) 4:5 (vertical), 2:3 (vertical), or 9:16 (full portrait).
Recommended ratio in Clipchamp: 9:16 (full portrait). Note, for videos under 9:16: colored gradient bars are rendered above and below. Content from the “Text” field is placed below video.
Consider leaving roughly 14% (250 pixels) of the top and bottom of the video free from text and logos to avoid covering these key elements with the profile icon or call-to-action. This means, if your video is 1080×1920, ensure key elements appear within a 1080×1420 title-safe area.
Popular Facebook Story Video styles
Here’s an example Story video template, perfect for a fashion video ad!
8. Facebook Suggested Video
After a user plays a video on Facebook, other suggested videos automatically play after the video. You can insert video ads between these suggested videos.
Suggested Video Best Practices
Video File Size: 4GB Max
Video Length Minimum: 1 second
Video Length Maximum: 240 minutes
Video Captions: Optional
Video Sound: Optional
Suggested Video Dimensions
The accepted aspect ratios are 16:9 (widescreen), 1:1 (square) 4:5 (vertical), 2:3 (vertical), or 9:16 (full portrait).
Recommended ratio in Clipchamp: 16:9 (widescreen).
Suggested Video Format
Recommended export size in Clipchamp: 1080p resolution
Facebook recommends to Upload the highest resolution video available that meets file size and ratio limits.
Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)
Popular Suggested Video styles
Here’s an example suggested video template, perfect for telling the story of your company history!
9. Facebook Messenger Video Ads
Messenger videos are a type Facebook Messenger ads that appear in the app home, in between user conversations.
Messenger Video Best Practices
Video File Size: 4GB Max
Video Length Minimum: 1 second
Video Length Maximum: 240 Minutes
Video Captions: Not supported
Video Sound: Optional but recommended
Messenger Video Format
Recommended export size in Clipchamp: 1080p resolution
Facebook recommends to Upload the highest resolution video available that meets file size and ratio limits.
Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)
Messenger Video Dimension
Recommended ratio in Clipchamp: 16:9 (widescreen).
The accepted aspect ratios are 16:9 (widescreen), or 1.91:1 (landscape)
Popular Facebook Messenger Video styles
Here’s a fully customizable Facebook messenger video template, perfect for a coffee shop or cafe ad!
