Video Marketing

How to turn your blog article into a high-ranking video

Posted July 2, 2021
Written by Regina Wheeler

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With the constant change in the sales and marketing scene, small business owners need to be creative with their content marketing.

Girl sitting with laptop thinking about how to turn blog article into a high-ranking video, image of mobile screen indicating play button of a video

If you're forever having to generate ideas on how to increase traffic to your business website and keep up with the social media trends for sales purposes, we're sure video marketing is on your radar.

One way to generate leads and reach a wider audience is to share blog posts. But...have you ever repurposed blog content into video content instead? 

Sharing video is likely to double your audience. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. 

Let's explore three different ways your small business can turn a blog post into a high-ranking video that can engage more viewers than the original post!

Easy ways to market your small business through video

1. Convert your blog into a high-ranking video

Converting a blog into a high-ranking video is an easy task. With the assistance of an in-browser screen recorder and microphone, you’ll be posting your new video in no time. 

Write my X and 1Day2Write marketing writer, Lea John says “Look at your blog post and extract the most important information and create a script with it. Then find some royalty-free stock footage that vaguely represents what you’re saying and voice over it, easy peasy”.

Basically, all you need to do is copy and paste your blog content into an online video editor like Clipchamp or create a PowerPoint presentation using PowerPoint templates, add some groovy transitions, your business logos and on-brand royalty-free stock images and video. Record your own voice over for free or employe paid talent. It’s as simple as that. 

Manually converting your blog into a high-ranking video can be quite time-consuming. Let’s explore some alternatives to save your small business valuable time. 

2. Hire a freelancer to convert your blog into a video

Small business owners are very busy people. If you don’t have the time to convert your blog into a high-ranking video yourself, don’t panic. Finding and employing a freelancer can help you save time and take the stress out of dreaded tasks. 

You don’t want to just employ the first freelancer you see on a website. Be sure to check out their ratings and reviews to gain an insight into their work ethic, experience and if they’re the right match for your brand’s tone of voice. Inquire how much they will charge per hour and per video. You might like the sound of a freelancer, but they might not fit into your small business budget

Business blogger at Origin Writings and Brit Student, Don James says “Remember that if you’re not satisfied with the work you’ve gotten from a freelancer, you can ask them to revise it as many times as you want until you’re satisfied with the result.”

3. Use an online video editor tool 

Not convinced about performing all the work yourself or hiring a freelancer? There are many online tools that can help you turn your blog into a marketing video for your small business. Online tools are a cost-effective way to create a masterpiece with little effort required. All you have to do is upload your content and the software will do the rest.  

If you don’t have the budget to pay for an external too, in-browser free online video editor Clipchamp will be your next best option. Take the stress out of video editing by choosing a ready-to-use video template. Add in your blog text and personalize the rest to your brand aesthetic. Clipchamp is easy editing for everyone with pro features that are absolutely free. 

Start converting blogs to videos now  

Turning your blog into a beautiful video is a great marketing tactic to help grow your small business and generate traffic to your website or social media. 

Not only does video capture your current audience’s attention, but it also increases the chance of new customers engaging with and seeing your content. Creating engaging videos from your blog articles is an easy and effective way to generate leads, start conversations and increase sales.

Turn your blogs into videos and watch your small business engagement skyrocket. Either create videos yourself, hire a freelancer or sign up to Clipchamp

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