Not sure why your prospects are lacking interest in your SaaS business? They’re probably tired of hearing the same old sales pitch that goes for far too long and sounds all the same.
The SaaS global market is forever growing and with an expected market value to reach $60.36 billion by the end of 2021, it’s extremely important for your SaaS business pitch to stand out in a highly competitive market.
Not sure how your SaaS business can engage prospects and increase conversations in only 3 minutes? With the right strategy and tips, you can make a strong first impression.
Read on to explore successful sales pitch ideas that can be delivered in under 3 minutes and extra pitching tips that will work for any SaaS business.
3-minute sales pitch ideas to help win clients
Forget about sending a lengthy sales pitch email! Try these tactics we at Clipchamp have curated to help you win your SaaS business clients over.
1. Connect with your customers on an emotional level
When delivering a 3-minute sales pitch, you want to address the pain point as quickly as possible. Prospects are more likely to engage by listening, reading or watching your sales pitch if their problem is being addressed and solved.
Don’t focus exclusively on the benefits or features your product or service offers. Highlight the main pain points your target audience is facing, then position your SaaS offering as the perfect solution.
Get on the same page by sharing frustrations and talking about how your product or service can benefit their everyday life—closing the deal will be a lot easier. Take a look at this pitch by Optimizely. The sales pitch triggers interest right at the very start of the video by highlighting the pain points of testing and optimizing a mobile app. The video focuses on the key aspects of the tool, and how it can resolve everyday pain points prospects may have.
2. Plan your sales pitch using the Rule of Three
Be careful not to overwhelm your prospects with too much information. Keep your pitch short and direct and it will be more impactful.
The Rule of Three is a tried-and-tested communication tool. It activates our lizard brains and forces us to believe that anything that is repeated several times is important.
The idea of this method is to focus on the 3 most marketable and beneficial aspects of your product or service that sets your business apart from the competition.
Instead of listing dozens of benefits or features, choose the top 3 can keep your prospects engaged and interested.
Don’t forget about including the use of corporate storyboards when creating your Rule of Three sales pitch. Storyboards are a great way to break down shot-by-shot visuals in a sketch form of your sales pitch.
Storyboards can act as a source of truth and a reference point as they lock in the vision for the video across the business and all the departments involved in the project. The team at Clipchamp enjoys planning a shot list and a storyboard on Notion, which is a fun productivity tool. (Psst.. you can learn how to use Notion to plan your video ideas and content effortlessly!).
3. Create a sense of FOMO in your sales pitch
The fear of missing out is a powerful sales tactic. Most of us have most likely experienced the feeling. Creating the sense of FOMO is the perfect antidote for prospects who are interested in your SaaS business products or service, have a full shopping cart, but never check out.
FOMO creates a feeling of urgency which in turn prompts people to take action sooner rather than later.
Look at Grammarly’s recent sales pitches. The AI-based grammar checker has used the FOMO marketing tactic to increase its annual subscriptions. Their Black Friday offer promotes a 55% off discount but only for a limited time.
When prospects see a limited-time offer with a short deadline, they’re more likely to make a purchase quickly instead of thinking about it too much. They don’t want to miss out on the offer, knowing the clock is ticking.
4. Add in an elevator pitch to your sales pitch
Every successful sales pitch needs to have an elevator pitch.
An elevator speech is an easy to grasp explanation that highlights the unique value proposition of your SaaS business. It’s usually only 20-30 seconds. The idea of an elevator pitch is to keep prospects interested, curious and wanting to know more.
Aja Frost, HubSpot blogger says “The goal is to earn a second conversation, not to convince the person you're talking to that they should hire you or buy your solution”.
A successful elevator pitch should always be goal-orientated. Prospects time is valuable, so gaining their attention and leaving with a lasting impression is vital. Your elevator pitch should focus on 3 key areas:
Who are they?
What does your company do?
What’s the value proposition?
Ready to create your 3-minute video pitch with Clipchamp video editor?
Video pitches are the most successful as they can connect with prospects on a more personal level, showing them your product or service in action. Unlike sales decks, video pitches speak to the target audience directly and communicate the worth of 1.8 million words in a few minutes.
Video is a powerful marketing tool for any SaaS business. 80% of video marketers believe that videos have directly increased sales, with 95% of video marketers planning to increase their video marketing budget.
It’s evident that video marketing is the future of sales. SaaS businesses don’t need to be experienced in video or even have a huge budget.
From social media ads, customer testimonials to explainer videos, there’s a ready-made template to suit every marketing need. All you have to do is personalize the template with your branding.
Create beautiful, successful sales pitches in just a few clicks. Add personalized backgrounds, transitions, filters, stock and personal media to align your sales pitch to your target audience. You can even use our text-to-speech feature and add a voice-over. Create a video in Clipchamp now.
More tips and best practices to follow to pitch your SaaS solution
There’s no one-size-fits-all pitching formula that worlds for every industry, but there is a wide range of fundamental tips to help any SaaS business.
1. Create a solid narrative
A crucial element to having a successful sales pitch is creating a strong narrative. Prospects might forget the facts and figures shared within the sales pitch, but they are likely to remember and invest in the storyline.
Craft a compelling narrative and weave it into your product or service. Have a strong hook, in the beginning, to keep the target audience engaged right till the end of the sales pitch.
A great tool to use when creating your sales pitch storyline is a storyboard. For marketers, it can help explain your service or product, drive traffic to your website, and can be a powerful tool to convince people to purchase your goods.
Video storyboarding is a straightforward way to plan your videos and help set you up for success.
2. Avoid jargon and big words
Avoid jargon if you want to keep the attention of your prospects and have them focus on the product you’re selling. Keep your sales pitch straightforward so anyone can understand it.
When you take out the jargon and unnecessary phrases from your sales pitch, you can present your case with more clarity.
3. Support claims with data and facts
Steer clear of making claims in your sales pitch with no supporting data. Facts and data enhance credibility and increase the chances of prospects trysting your sales pitch and your company.
Be mindful of how you share your data and statistics with your prospects. Easy to understand charts, graphs and infographics can score brownie points, but cluttering your pitch with too much information or statistics can have the opposite effect.
4. Keep your pitch conversational
The main goal of a sales pitch is to have a conversation with your prospects and fixing their pain points with your product or service. A sales pitch is not an opportunity to show off your business.
Make sure to be clear, brief and articulate your message. You should be genuinely interested in solving the pain points of your prospect.
If you’re unsure how to start your sales pitch, head over to Clipchamp’s ready-to-use template library for some inspiration.
5. Tell prospects what they'll be missing
Once you have explained your product or service's superpowers, it’s important to let your prospects know what they’ll miss out on if they choose to decline your offer. When they realize if they don’t act now they'll lose a good deal and continue to encounter their pain points, they’ll be more inclined to say yes.
Ready to make your 3-minute sales pitch?
A sales pitch should inspire prospects and get them excited about your product or service.
Next time you need to contact a prospect, try Clipchamp’s tips and deliver a successful sales pitch.
Looking to increase conversations and engage your target audience online? Try video marketing!
To create a video, just drag, drop and edit your video for free by signing up to Clipchamp.