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Video has had a big year in 2024, becoming the leading way to educate and entertain online. This year alone, we have seen various platforms and formats create multiple trends, spanning new creators and content universes.
That's why we compiled this list to help you understand the video creation and marketing trends that will dominate in 2025 across social media, the creator economy, and the workplace.
Discover the latest in short-form video trends, AI video editing, innovative training video solutions, and more, to match your content strategies and goals for every platform in 2025. When you’re ready to tell your story with great videos, get started with Clipchamp.
Video podcasting
In 2024, we witnessed a surge in audio podcast launches, with this trend now shifting towards video-first podcasts in 2025. Recording and publishing vodcasts (video podcasts) has become simpler, making it an essential marketing tactic for both creators and businesses. Vodcasts offer an opportunity for thought leadership, education and personal storytelling, and no topic is too niche to find an audience on Spotify and Apple podcasts.
Multi-camera setups for in-studio interviews and conversations are becoming the norm, and these parallel videos offer a lot of opportunity to create shareable clips when promoting a podcast. While podcasts clips with audio visualizer overlays are still popular, video podcast clips are expected to drive more engagement and views thanks to the added human element.
The platforms are no longer limited to just Apple podcasts, and Spotify either—edit your video podcast and repurpose it into snippets on TikTok, Instagram, and YouTube Shorts, broadening your reach.
How to apply this trend: If you already have an audio podcast, incorporating a multi-cam setup will fuel your content opportunities further. Short highlight videos showing high-energy segments, hot takes or thought-provoking quotes to attract and engage your ideal audience.
AI generated b-roll videos
Generative AI tools are opening new horizons for video creators who want to use one-of-a-kind visuals. With more free and premium AI tools becoming available in 2025, creators can prompt AI to generate complementary visuals to seamlessly work into their video projects. In some cases, AI-generated video footage can also be the backbone of a video, such as narrated slideshow videos or the growing niche of faceless YouTube videos.
One of the big wins of AI b-roll is the time saved in the video production process. Generating visuals that match the creator’s vision can save time compared to searching for the perfect stock media.
However, it’s not a good choice when a video needs to have a continuous story or consistent looking characters. With associated watermarks and copyrights being different across platforms, video makers should be careful that the AI video footage can be shared freely and won’t demonetize their YouTube channels.
How to apply this trend: Some generative art can have a hyper-realistic feel while some art can look synthetic, so choose your AI image generator wisely. Stand out with tools like Copilot and Microsoft Designer to align on both style and functionality. Once you’re ready to edit, combine still AI images with dynamic video transitions to create movement and improve the storytelling in your video.
Video trend hopping
Feel challenged to constantly create corporate video content on social media? Now businesses can stay relevant through monitoring and jumping on trends. This video marketing strategy is all about leaning into current TikTok trends and global calendar events by participating with videos or in the comments section. It allows your content to showcase your brand’s creative tone, humor, and values, so aligning with trends that resonate with your brand’s identity is crucial.
Topical video was a tactic that was previously reserved for big ticket advertising days like the Superbowl, but social media has leveled the playing field by creating a stream of trends and new internet culture every week. A great example of leveraging trends was the ‘Gen Z marketing script trend’ on TikTok where businesses featured an employee to describe their products and services using Gen Z slang in a deadpan manner. From quaint B&Bs to well-known fast-food chains, every brand in the conversation raked in thousands of views.
How to apply this trend: Keep an eye on trending audio and challenges on TikTok and fuel your content calendar with some video ideas to maintain an ‘in-touch’ presence. Experiment with your brand tone in the comments section as a starting point. Bookmark TikTok’s biggest trends in 2025 or look for inspiration on TikTok directly.
Short video series
Posting short-form videos on platforms like TikTok, Reels, or YouTube Shorts is a great way to reach a new audience. However, it can be challenging to tell a story and keep new and existing followers engaged. These platforms often have reverse-chronological feeds and lack a playlist feature for micro-content, so guiding subscribers through a video story can be tricky. To solve this problem, some creators have started adding a “part” to their short video titles, for example, “part 1/10”. This approach creates an unofficial micro-series that interested viewers can look up by title.
The video formats range from ‘storytime’ videos spliced into smaller video clips, unboxing videos, monthly challenges, and even reaction videos split across video parts. This strategy can boost a social media account’s retention and can lead to a very tight knit community in the comments section, if done well.
How to apply this trend: Create a binge-worthy series on your short form video platform of choice by adding “part” to your video titles. Keep titles under 100 characters to fit app viewers and write the most exciting part early to grab attention. Try it out—we’re sure it’ll keep viewers coming back for more in 2025.
Video content experiments
Social media platforms have launched more in-built experimentation tools to help creators grow their reach and engagement. Meta’s latest testing feature called ‘Trial Reels’ allows users to test out a new storytelling format or post about a new niche and gain learnings fast. As these Reels are shown to non-followers first so creators can get a ‘gut check’ on how their content might perform.
Over on YouTube, creators can compare up to three test video thumbnails to gain insights on which receive the most engagement. These learnings can optimize your content strategy.
How to apply this trend: Look for testing opportunities inside your top video and social media platform to find the feature that could be right for your video content’s growth.
AI voices and avatars for training videos
Say goodbye to uncanny valley in 2025, AI avatars and voices are expected to be more lifelike than ever before. Businesses can take advantage of this to optimize their corporate video production.
Training video creators can make engaging, consistent videos featuring human-like instructors or AI voices that can deliver courses in different languages and tailored to various learning needs. This level of personalization will empower workplaces to make better training videos for a multicultural audience.
Text to speech generators and AI avatars also have high production value while being quick to create, so they’re a great solution for businesses and education. Updating training videos can also be faster as it wouldn’t need reshoots.
How to apply this trend: Scope your training video needs, budget and timeframes to identify if your business would benefit from text to speech voiceovers or an AI avatar. If you’re looking to make high quality AI voiceovers in global languages, try the AI voiceover generator in Clipchamp.
UGC meets live shopping
User generated content (UGC), and video reviews are on their way to becoming large-scale sustainable creator income streams in 2025, as they combine forces with live shopping platforms. In late 2024, there was a burst of activity of on TikTok Live and Amazon Live, both hotspots for these trends.
Live shopping enables creators to demo a product, talk about why they recommend it and address questions in the comments. The lifestyle category is set to grow particularly fast in 2025, with more ‘get ready with me’ videos dominating the live video trend. Followers will tune in to discover new products, listen to the creator stories and form a community in the comments section.
How to apply this trend: If you’re looking to get started, create a video portfolio to attract sponsorships and brand opportunities for live video. For existing UGC reviewers, increase your engagement by weaving in more vlog-like storytelling and talking about relatable product scenarios.
AI script generation and editing
Creating a video from scratch can take a long time when you’re a new video maker or are battling writers’ block. Brainstorming, topic research, video structuring and building a solid foundation for a video can be time consuming, but help is here! Free AI assistants and tools are popping up to support the video workflow from scripting to final editing.
AI video editors can build your video storyboard or create flawless slideshows. Intuitive AI editing tools in Clipchamp can also help you speed up your editing process with autocuts or automatic silence removal and filler word removal from your recordings.
How to apply this trend: Learn the art of writing AI prompts to create a video script and build on it. For video presentations such as recording your PowerPoint in Clipchamp to add engaging commentary, try the AI speaker coach to get real-time feedback and improve your delivery and engage your audience better.
Now that you know the leading video trends and their analysis, you can start planning your video strategy for 2025. For more video ideas and inspiration, explore the Clipchamp YouTube channel.
Start editing today with Clipchamp for free or download the Clipchamp Windows app.
