All great videos start with a solid script! However, writing a script for a corporate video can be trickier than the usual creative video as you need to communicate engagingly with several stakeholders. That’s why we’ve laid out all the important considerations to help set you up for success.
6 Simple Steps for Writing a Corporate Video Script
1) Ask the Right Questions and Build A Brief
Before you start constructing a script for your corporate video, there are some questions you need to ask to find the right direction for your video.
Although you’ll be eager to get started, if you launch into the script first you might end up in a tangle of ideas and no clear message. Before you begin writing, answer the following questions:
Why are you making this video?
Who is the audience?
What action do you want to generate in that audience?
How can you provide value to your audience?
Where are you going to host and share your video?
Once you clearly articulate a response to these points, you’ll have a much stronger idea of the purpose and direction your video will take.
2) Create a Story for Your Message
Humans are natural storytellers and a message is best received when it is part of a cohesive narrative, so building a story around your central message is an essential way of communicating it to the masses.
The corporate story doesn’t have to be complicated. It should, however, take your audience on an engaging journey that articulates the values of your organization through an emotional journey.
3) Find Language Your Audience Will Resonate With
When it comes to writing a script for your corporate video, you must communicate in terms your audience would resonate with.
“Language and tone come hand in hand to communicate with your audience. Striking an informal tone through your script can break down barriers and encourage your audience to engage on a more intimate level with your message,” says Raymond Evans. “A good rule of thumb is that if you can simplify the language at any point, you should.”
When you’re speaking to your colleagues or your boss, you’ll draw on a technical or business vocabulary to express yourself. Think deeply about whether this vocabulary fits into your script or not.
4) Peer Review the Script and Length
As the writer for your corporate video, you are an unreliable witness to the greatness of your content! It’s easy to get carried away, assuming your audience will be as interested in the subject matter as you are. That's why it's a good idea to ask a colleague or peer to review the script by using a visual collaboration tool such as zipBoard. This way you can make sure every word of your script is essential to the message you’re trying to convey.
On the same note, the attention of your audience is a fleeting and fragile thing, so make the most of it while you have it and never take it for granted. Keeping your videos short and sweet will give you all the time you need to get the message across without risking that your audience loses interest. We recommend a video length of 2-3 minutes.
5) Weave Audio and Visuals to Tell the Whole Story
There are many ways to convey a message without telling it, and often graphics and imagery offer powerful force in communicating your business’s mission. “Wherever possible, finding ways to tell your story that doesn’t rely wholly on your script will lead to a more engaging corporate video that hits home with the audience,” says Jack Hood. “Visuals and audio are telling a simultaneous story.”
6) Test and Tweak Your Script
Finally, never assume your script is finished. There’s always going to be a way to polish the language, simplify a concept or find a better way to send your message.
At this stage, it’s a good idea to return to the brief, and the key questions you asked yourself at the outset of the process. How does your final script stack up against the answers to your questions?
Creating the perfect corporate video script is about more than just finding the right words. You need to balance tone and visual cues to engage audiences with your core message. Starting with a thorough brief will enable you to craft a video script that cuts to the heart of your message, and creates a strong demand for action from your audience. Good luck!