ultimate-facebook-video-guide

Creating Facebook videos can be tricky, especially when there are so many different requirements for each video placement. We’ve done the research and combined all the info you need into one ultimate guide to Facebook videos! In this article we will cover:

    1. Facebook Feed Videos
    2. Facebook Carousel Video Ads
    3. Facebook Collection Video Ads
    4. Facebook Instant Article Videos
    5. Facebook In-Stream Videos
    6. Facebook Marketplace Videos
    7. Facebook Story Videos
    8. Facebook Suggested Videos
    9. Facebook Messenger Videos


facebook video guide

1. Facebook Feed Videos

Facebook feed videos‘ are videos that are posted to your profile, which can then show up in your friends or fans news feeds and be shared. These videos get less organic reach and engagement compared to paid ads, but are still necessary. For example, when users search your brand name on Facebook or Google, they will come across your profile which should be filled with content that showcases your business or product, and what better way to quickly get the point across than an engaging video! The users coming to your profile from a direct search are more likely to watch your videos for longer as they are coming with the intention to find out more about you.

Facebook Feed Video Best Practices

      • Video File Size: 4GB Max
      • Video Length Minimum: 1 second
      • Video Length Maximum: 240 Minutes
      • Video Captions: Optional but recommended
      • Video Sound: Optional but recommended

Facebook Feed Video Dimensions

      • Facebook feed videos can be either in Landscape, Portrait or Square.
      • The accepted aspect ratios are 16:9 (widescreen), 1:1 (square) 4:5 (vertical), 2:3 (vertical), or 9:16 (full portrait). Note full portrait videos may be masked to 2:3 (black bars at the top and bottom) on mobile.
      • Recommended ratio in Clipchamp: 1:1 (square) or 16:9 (widescreen).
      • Square videos don’t take up as much room as portrait videos and look nice on both mobile and desktop.

Facebook Feed Video Format

      • Recommended export size in Clipchamp: 1080p resolution
      • Facebook recommends to Upload the highest resolution video available that meets file size and ratio limits.
      • Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)

Facebook Feed Video styles

Facebook feed videos are great for longer content. Here’s an example Facebook feed video template you can easily customize with a personal message.

facebook-feed-template

 

 

2. Carousel Video Ads

Carousel Videos allow you to showcase up to 10 images or videos within a single ad, each with its own link. You can highlight different products, showcase specific details or tell a story that develops across each carousel card.

Carousel Video Best Practices

      • Minimum number of cards: 2
      • Maximum number of cards: 10
      • Video maximum file size: 4GB
      • Image maximum file size: 30MB
      • Video length: up to 240 minutes

Carousel Video Format

      • Clipchamp Recommended resolution: 1080p
      • Image file type: jpg or png
      • Video file type: MP4 or MOV

Carousel Video Dimensions

      • Clipchamp recommended ratio: 1:1 (square)
      • Supported ratios: 1:1 (square) or 16:9 (widescreen)

Popular Facebook Carousel Video styles

Here’s an example video that could be used for a Facebook carousel ad.

facebook-carousel-ad-template

3. Collection Video Ads

Collection is a visual and immersive ad format that has one main video followed by several product images. When a user clicks on the video ad they get a full screen shopping experience within the app.

Collection Video Best Practices

Here are some Clipchamp settings we recommend:

      • 1080p resolution
      • 16:9 (widescreen) ratio
      • Max video file size is 4GB.
      • Video formats are .MP4 and .MOV (Clipchamp will export in MP4).

Popular Facebook Collection Video styles

Here’s how a Facebook collection video ad would look. Customize this template to create a sale ad for your next promotion.


facebook collection video template

4. Facebook Instant Articles

‘Facebook Instant Articles’ are mobile optimised, fast-loading, interactive articles published on Facebook. Publishers can choose to place ads within their instant articles. People from your audience will see your ad when they read these articles.

Instant Article Video Dimensions

      • Can be either in Landscape, Portrait or Square.
      • The accepted aspect ratios are 16:9 (widescreen), 1:1 (square) 4:5 (vertical), 2:3 (vertical), or 9:16 (full portrait).
      • Note vertical videos may be masked to a ratio of 1:1.
      • Recommended ratio in Clipchamp: 1:1 (square).

Instant Article Video Best Practices

      • Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
      • Video File Size: 4GB max
      • Video Length Minimum: 1 second
      • Video Length Maximum: 240 minutes
      • Video Captions: Not available
      • Video Sound: Optional

Instant Article Video Format

      • Recommended export size in Clipchamp: 1080p resolution
      • Facebook recommends to Upload the highest resolution video available that meets file size and ratio limits.
      • Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)

Popular Instant Article Video styles

This example Instant Article videos templates is the perfect video to promote your next valentines day sale!

instant-article-template

5. Facebook In-Stream Video

‘In-stream videos’ are 5-15 second video ads, displayed mid-roll in videos from familiar publishers and digital-first creators that tailor their content to Facebook audiences.

In-Stream Video Best Practices

      • Video File Size: 4GB Max
      • Video Length: 5 to 15 seconds
      • Video Captions: Optional
      • Video Sound: Optional, but strongly recommended

In-Stream Video Format

      • Recommended export size in Clipchamp: 1080p resolution
      • Facebook recommends to Upload the highest resolution video available that meets file size and ratio limits.
      • Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)

In-Stream Video Dimensions

      • The accepted aspect ratios are 16:9 (widescreen), 1:1 (square) 4:5 (vertical), 2:3 (vertical), or 9:16 (full portrait).
      • Recommended ratio in Clipchamp: 16:9 (widescreen).

Popular In-Stream Video styles

Here’s an example In-Stream video template made with Clipchamp, perfect for a restaurant or food ad!


instream-facebook-template

6. Facebook Marketplace Videos

‘Facebook Marketplace Videos’ show up as a sponsored post within the Facebook Marketplace (a platform for users to buy and sell products).

Marketplace Video Best Practices

      • Video File Size: 4GB Max
      • Video Length Minimum: 1 second
      • Video Length Maximum: 240 Minutes
      • Video Captions: Not supported
      • Video Sound: Optional but recommended
      • Text: 125 characters

Marketplace Video Format

      • Recommended export size in Clipchamp: 1080p resolution
      • Facebook recommends to Upload the highest resolution video available that meets file size and ratio limits.
      • Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)

Marketplace Video Dimensions

      • The accepted aspect ratios are 16:9 (widescreen), 1:1 (square) 4:5 (vertical), 2:3 (vertical), or 9:16 (full portrait).
      • Recommended ratio in Clipchamp: 1:1 (Square).
      • Note, Vertical videos (with aspect ratio taller than 2:3) may be masked to 2:3.

Popular Marketplace Video styles

Here’s an example Marketplace video template, perfect for a fitness company!

marketplace-facebook-template

7. Facebook Stories

‘Facebook Stories’ are videos are full screen vertical videos that appear at the top of the feed. Ads can appear in between user’s stories.

Facebook Story Video Best Practices

      • Video File Size: 4GB Max
      • Video Length: 1 to 15 seconds (users can skip /dismiss ads)
      • Video Captions: Not available
      • Video Sound: Optional

Facebook Story Video Format

      • Recommended export size in Clipchamp: 1080p resolution
      • Facebook recommends a minimum of 500p in width and height.
      • Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)

Facebook Story Video Dimensions

      • The accepted aspect ratios are 16:9 (widescreen), 1:1 (square) 4:5 (vertical), 2:3 (vertical), or 9:16 (full portrait).
      • Recommended ratio in Clipchamp: 9:16 (full portrait). Note, for videos under 9:16: colored gradient bars are rendered above and below. Content from the “Text” field is placed below video.
      • Consider leaving roughly 14% (250 pixels) of the top and bottom of the video free from text and logos to avoid covering these key elements with the profile icon or call-to-action. This means, if your video is 1080×1920, ensure key elements appear within a 1080×1420 title-safe area.

Popular Facebook Story Video styles

Here’s an example Story video template, perfect for a fashion video ad!


story-video-template

8. Facebook Suggested Video

After a user plays a video on Facebook, other suggested videos automatically play after the video. You can insert video ads between these suggested videos.

Suggested Video Best Practices

      • Video File Size: 4GB Max
      • Video Length Minimum: 1 second
      • Video Length Maximum: 240 minutes
      • Video Captions: Optional
      • Video Sound: Optional

Suggested Video Dimensions

      • The accepted aspect ratios are 16:9 (widescreen), 1:1 (square) 4:5 (vertical), 2:3 (vertical), or 9:16 (full portrait).
      • Recommended ratio in Clipchamp: 16:9 (widescreen).

Suggested Video Format

      • Recommended export size in Clipchamp: 1080p resolution
      • Facebook recommends to Upload the highest resolution video available that meets file size and ratio limits.
      • Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)

Popular Suggested Video styles

Here’s an example suggested video template, perfect for telling the story of your company history!


suggested-facebook-template

 

9. Facebook Messenger Video Ads

Messenger videos are ads that appear in the Messenger app home, in between user conversations.

Messenger Video Best Practices

      • Video File Size: 4GB Max
      • Video Length Minimum: 1 second
      • Video Length Maximum: 240 Minutes
      • Video Captions: Not supported
      • Video Sound: Optional but recommended

Messenger Video Format

      • Recommended export size in Clipchamp: 1080p resolution
      • Facebook recommends to Upload the highest resolution video available that meets file size and ratio limits.
      • Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)

Messenger Video Dimension

      • Recommended ratio in Clipchamp: 16:9 (widescreen).
      • The accepted aspect ratios are 16:9 (widescreen), or 1.91:1 (landscape)

Popular Facebook Messenger Video styles

Here’s a fully customizable Facebook messenger video template, perfect for a coffee shop or cafe ad!

messenger-video-template