One of the most popular social media platform Twitter, has over 100 million daily active users and 500 million tweets sent daily, making it one of the most common forms of business video marketing.

Users are able to discover stories and tweets regarding current news or big events, stay in touch with family, friends and even follow high-profile celebrities and companies all with the touch of a screen and a click of a button.

Additionally, business marketing and PR teams are able to use Twitter to generate customer interaction, increase brand awareness and educate target audiences.

This Ultimate Guide to Twitter Videos will help you master the different video types for each placement on Twitter. We’ll cover:

1. Twitter for Businesses

  • Horizontal
  • Vertical

2. Twitter for Individuals

  • Horizontal
  • Vertical

3. Twitter First View Video Ads

4. Twitter Short Six-Second Ads

5. Promoted Video Ads

1. Twitter for Businesses

Twitter is an extremely helpful platform to grow a businesses following and provide target audiences with valuable content even before they become consumers. Twitter allows companies to post, and advertise products and services in a user friendly way. By creating small, character limited posts linked to short video marketing snippets creates a valuable advertising strategy as it attracts an audience with useful content and brand awareness. Consumers can then “retweet” and “like” marketing posts that then give companies an insight into what the customers are wanting or find appealing.

 

twitter-ultimate-guide

 

Horizontal Twitter Video:

Twitter Horizontal Video Best Practices:

  • Video File Size: 512MB
  • Video Length Minimum: no minimum
  • Video Length Maximum: 140 seconds
  • Maximum Frame Rate: 40fps and 1:1 pixel ratio
  • Video Captions: Available
  • Video Sound: Available – mono or stereo

 

Twitter Horizontal Video Dimensions:

  • Format: MP4
  • Recommended size: 1280 x 1024 pixels
  • Minimum size: 32 x 32 pixels
  • Maximum size: 1920 x 1200 pixels
  • Aspect ratios: between 1:2.39 – 2.39:1
  • Recommended size at 2048K bitrate: 1280 x 720 pixels
  • Recommended specs: .MP4 for web, .MOV format for mobile
  • CLIPCHAMP RECOMMENDS: 16:9 Widescreen

 

Twitter Video Format:

  • Recommended export size in Clipchamp: 1080p x 1920p resolution (super HD video)
  • Twitter recommends to upload the highest resolution video available that meets file size and ratio limits
  • Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)

Here’s an example of a twitter video in widescreen. Simply customise the text, swap the stock and add your logo!


Edit this Twitter Easter Ad 

 

Vertical Twitter Videos:

Twitter Vertical Video Best Practices:

  • Video File Size: 512MB
  • Video Length Minimum: no minimum
  • Video Length Maximum: 140 seconds
  • Maximum Frame Rate: 40fps and 1:1 pixel ratio
  • Video Captions: Available
  • Video Sound: Available – mono or stereo

 

Twitter Vertical Video Dimensions:

  • Format: MP4
  • Recommended size: 1200 x 1900 pixels
  • Minimum size: 32 x 32 pixels
  • Aspect ratios: portrait
  • Recommended size at 2048K bitrate: 640 x 640  pixels
  • Recommended specs: .MP4 for web, .MOV format for mobile
  • CLIPCHAMP RECOMMENDS: Portrait 9:16

 

Twitter Video Format:

  • Recommended export size in Clipchamp: 1080p x 1920p resolution (super HD video)
  • Twitter  recommends to upload the highest resolution video available that meets file size and ratio limits
  • Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)

Edit this Christmas Ad Vertical Video Template

2. Twitter for individuals

Twitter is a great place for people to stay in contact with family and friends, as well as for entertainment purposes. Twitter gives users the opportunity to send out 140-character texts to limitless amounts of people, share stories, post videos and the option to ask their audience questions. Twitter isn’t just for big celebrities and companies to share promotional videos, individuals are able to create endless different styles, genres and purposes to their own videos to share to the public.

 

Horizontal  

Twitter Individual Horizontal Video Best Practices:

  • Video File Size: 512MB
  • Video Length Minimum: 1 second  
  • Video Length Maximum: 2 minutes and 20 seconds
  • Maximum Frame Rate: 40fps and 1:1 pixel ratio
  • Video Captions: Available
  • Video Sound: Available – mono or stereo

Twitter Individual Horizontal Video Dimensions:

  • Format: MP4
  • Recommended size: 1280 x 1024 pixels
  • Minimum size: 32 x 32 pixels
  • Maximum size: 1920 x 1200 pixels
  • Aspect ratios: between 1:2.39 – 2.39:1
  • Recommended size at 2048K bitrate: 1280 x 720 pixels
  • Recommended specs: .MP4 for web, .MOV format for mobile
  • CLIPCHAMP RECOMMENDS: 16:9 Widescreen

Vertical

Twitter Individual Vertical Video Best Practices:

  • Video File Size: 512MB
  • Video Length Minimum: 1 second
  • Video Length Maximum: 2 minutes and 20 seconds  
  • Maximum Frame Rate: 40fps and 1:1 pixel ratio
  • Video Captions: Available
  • Video Sound: Available – mono or stereo

Twitter Individual Vertical Video Dimensions:

  • Format: MP4
  • Recommended size: 1200 x 1900 pixels
  • Minimum size: 32 x 32 pixels
  • Aspect ratios: widescreen
  • Recommended size at 2048K bitrate: 640 x 640  pixels
  • Recommended specs: .MP4 for web, .MOV format for mobile
  • CLIPCHAMP RECOMMENDS: Widescreen 16:9

Twitter Video Format:

  • Recommended export size in Clipchamp: 1080p x 1920p resolution (super HD video)
  • Twitter recommends to upload the highest resolution video available that meets file size and ratio limits
  • Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)

 


Edit this Beach Birthday Highlights video 

 

3. First View Video Ads

First View has been found to be the most effective video influencing strategy as it draws the viewers in, enticing them to not stop watching. This strategy allows the business to have the top slop on the users Timeline, available for 24 hours. When tested, First View video ad was the most successful video execution over non-Twitter video platform takeover. Companies are gladly reporting nearly double the amount of sales made using this strategy. Viewers and users of Twitter watch the promotional video ads a lot longer on Twitter then Facebook. Businesses main priority when using Twitter Video promotion is to achieve brand awareness in the shortest view time possible, so users are more inclined to purchase from the company without even watching the full commercial video.

 

Twitter First View Video Best Practices:

  • Video File Size: 512MB
  • Video Length Minimum: no minimum
  • Video Length Maximum: 1 minute (preferred time of 15 – 30 seconds)
  • Maximum Frame Rate: 40fps and 1:1 pixel ratio
  • Video Captions: Available
  • Video Sound: Available – mono or stereo

Twitter First View Video Dimensions:

  • Format: MP4
  • Recommended size: 1280 x 1024 pixels
  • Minimum size: 32 x 32 pixels
  • Maximum size: 1920 x 1200 pixels
  • Aspect ratios: between 1:2.39 – 2.39:1
  • Recommended size at 2048K bitrate: 1280 x 720 pixels
  • Recommended specs: .MP4 for web, .MOV format for mobile
  • CLIPCHAMP RECOMMENDS: 16:9 Widescreen

Twitter Video Format:

  • Recommended export size in Clipchamp: 1080p x 1920p resolution (super HD video)
  • Twitter  recommends to upload the highest resolution video available that meets file size and ratio limits
  • Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)

 

 


Edit this Christmas Puppies video template

 

4. Twitter Short Six-Second  Ads

On one hand, First View video ads inspire the audience’s trust, as 70% of viewers thought the message within the video ad were trustworthy. Although on the other hand, to win the audience over, Twitter short videos have a higher rate in audience attentiveness, as well as 79% of viewers agreeing that six-second ad’s have trust worthier messages. By keeping Twitter video ads short and sweet, the audience is more likely to engage in the content without feeling bored or a lack of interest.

Twitter Short Ad Video Best Practices:

  • Video File Size: 512MB
  • Video Length Minimum: 1 second
  • Video Length Maximum: 6 seconds
  • Video Captions: Available
  • Video Sound: Available – mono or stereo

Twitter Short Ad Video Dimensions:

  • Format: MP4
  • Recommended size: 1280 x 1024 pixels
  • Minimum size: 32 x 32 pixels
  • Maximum size: 1920 x 1200 pixels
  • Aspect ratios: between 1:2.39 – 2.39:1
  • Recommended size at 2048K bitrate: 1280 x 720 pixels
  • Recommended specs: .MP4 for web, .MOV format for mobile
  • CLIPCHAMP RECOMMENDS: 16:9 Widescreen, 1080p export

Twitter Video Format:

  • Recommended export size in Clipchamp: 1080p x 1920p resolution (super HD video)
  • Twitter  recommends to upload the highest resolution video available that meets file size and ratio limits
  • Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)

5. Promoted Video Ads

When scrolling lower in the Twitter timeline, promoted video ads will appear to users. This type of marketing strategy may be extremely effective but serves a considerable different purpose to First View. Promoted ads are more likely to have a success rate as the ads are strategically placed within the existing Twitter timeline, giving the advertisement a more natural feel. Promoted Video ads have also been found to be more informative, relevant and less invasive to personal accounts. This therefore makes Promoted Video ads a perfect way to promote campaigns that have more then one meaningful messages over longer time span.

 

Edit this Travel Marketing Ad template

 

Twitter Promotional Video Best Practices:

  • Title (under video): 70 characters
  • Video File Size: under 1GB for optimal performance
  • Video Length Minimum: no minimum
  • Video Length Maximum: 2 mins and 20  seconds (can request an extension to 10 mins)
  • Video Captions: 70 characters
  • Video Sound: Available – mono or stereo

Twitter Promotional Video Dimensions:

  • Horizontal and Vertical Videos
  •  Horizontal dimensions: 320 x 180, 640 x 360 and 1280 x 720
  •  Vertical dimensions: 240 x 240, 480 x 480 and 640 x 640
  •  Aspect ratios: between 1:2.39 to 2.39:1
  • Recommended video format: .MP4 for web and .MOV for mobile
  • CLIPCHAMP RECOMMENDS: Widescreen (16:9) or Portrait (9:16)

Twitter Promotional Video Format:

  • Recommended export size in Clipchamp: 1080p x 1920p resolution (super HD video)
  • Twitter recommends to upload the highest resolution video available that meets file size and ratio limits
  • Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)