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Is your business looking for inspiration to create a video but finding it challenging to source ideas that would resonate with your target audience?
Why not ask your followers on social media what they want to learn and hear from you? Thanks to Instagram Story Polls, generating such conversations are easier than ever.
To put it into perspective, as of 2021, Instagram has over 1 billion users and about 500 million people use Stories every day.
Let's explore how to utilize your Instagram business account while planning your video marketing strategy!
What are Instagram Story Polls?
The poll sticker found on Instagram Stories lets you ask questions from your followers and see the results as they vote.
It's so easy to create one for your business. Simply create a story on Instagram, add a poll and then share it with your followers. You can create your own questions and customize poll options.
Instagram Story Polls are a great way to engage with your audience. Whether you want them to vote which of your products they like best or which video you need to create — it's so easy and quick to share a poll right in your Instagram Story.
Here's an example of how Target uses an Instagram Story Poll to up their engagement.
How to set up an Instagram Poll
Here is a step-by-step guide to creating an Instagram Poll.
Open the Instagram App and then swipe left. You will be taken to the screen where you can post Instagram Stories.
Select Story. It's located just underneath the Record Button. You will see three options on this screen. Make sure you select Story. You can only create polls in your Instagram Story.
The next step is to post an image or a video to your story. You can take photos as you create the story or just select from your Camera Roll for the image or video. If you have the photo or video saved, just press the picture icon on the bottom left screen. It will take you to your Camera Roll for the image or video options.
After selecting an image or video, click on the sticker icon on the top right of the screen. It's the 3rd icon from the left.
Scroll down and look for the sliding poll or simply choose poll. You can either do a question & answer IG poll or a sliding poll. To choose a sliding poll, you will need to scroll down until you find the slide bar option.
Type in your question and then the possible responses. For the slide bar, you will need to type in the question and then add an emoji to IG's sliding bar.
The last step is to share it with your followers by clicking "Send To".
Tracking poll results
To view the results of the poll, just click "Seen by" on the bottom left corner of your IG Story. It will show you who voted for the poll and the results too. Keep in mind that the Story and the results disappear after 24 hours, so make sure you view the results in time!
Businesses have the option to "Share Results" of the poll. You can simply press share and the poll results will be posted to your Story for all the viewers to see. This is a fun way to create conversation in your community.
The placement of the poll matters so users are more likely to participate. Place it strategically, preferably near the center but not too high or too low else viewers may skip over it.
How to use Instagram polls to receive video ideas for your business
Using videos to promote your brand or market a product or service is an effective way to engage your audience and get to know them more. However, businesses may feel unsure about what videos would be interesting to their audience. An effective way to generate video ideas that are guaranteed to work is by interacting with your target market. And this is where Instagram Polls can come in!
Clipchamp recommends Instagram story polls as a great way for small businesses to engage with their community and collect video ideas by having an open vote.
UGC Story Poll
After sharing a video with your followers, you can gauge their interest by making a poll asking them if they like the video and if they are interested in seeing similar videos.
An Idea Generating Poll can help you investigate what videos your customers want to see next. You can ask your followers what they want to see more of in the next video or provide options and ask them what they think about it.
Host a Giveaway
It would also help if you create a giveaway to reward your audience for their participation. Giveaways can increase engagement and more followers.
As something is up on offer, it's for sure that the poll will get you some pretty creative video ideas from your followers!
Simply ask your audience if they have ideas for a new video and reward the best submissions by giving out a free subscription, or a free product, or whichever model works with your business type, if their video idea gets chosen!
You can also use it to gather feedback from your customers. After posting a video, you can directly ask them what they think about the video.
Since you're looking for feedback to improve your content, avoid asking close-ended questions or questions answerable by Yes or No. Encourage them to give you more details, then gather all your data and start from there. If you have enough, it should give you a lot of ideas for your next video, and the good thing is—you are certain that the majority of your customers would love it!
Growth Tips for Instagram
To succeed with Instagram, be creative and always engage with your audience. If they ask a question, always get back to them.
Letting them know that there is a real person behind your Instagram account can also help your business and create good relationships with your followers.
Create great Instagram videos with Clipchamp
Video marketing is a great way to build credibility for your brand and establish yourself as an expert in your niche. To make Instagram ads or everyday videos that stand out from the crowd in just minutes, try Clipchamp for free.