Video Marketing

How to make great Facebook video ads

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Ready to start exploring video ads for Facebook? More than 4 billion video views take place on Facebook every day, generating 135% more organic traffic than images. So there’s no denying video achieves a much higher reach than static content. And with limited attention spans scrolling through Facebook feeds, video advertising cuts through, delivering information faster and in a more memorable way. 

How to Make Video Ads for Facebook CC thumbnail

Like moths to a flame, creating Facebook ads with video is a solid marketing strategy to engage and convert your audience. Shoppers that view videos are 1.81 times more likely to purchase than non-video viewers and 64% of consumers purchase after watching branded social videos. Videos help carry leads down the funnel and add fuel to your engagement across social channels. This is more important than ever as according to current print on demand eCommerce stats, the eCommerce landscape is growing, and engaging content can help cut through the competitive market for consumer attention.

So how can your business make a Facebook ad without breaking the bank? Clipchamp’s free online video editor comes with all the features required to create a great video. Call off the film crew and check out our range of video templates to easily create your video ads or, for a quick fix, check out our instant Facebook Ad Maker

Facebook ads - GIF 1

Types of Facebook ads and their specifications

Discover the different types of Facebook ads, their unique specifications, and Facebook ad examples. Make sure to keep your word limit in check and follow the recommended Facebook ad guidelines. 

1. Image ads

Image ads drive Facebook users to a specific destination, usually your business website or app, through high-quality and engaging still visuals. Business owners can use personalized images in their Facebook ads or stock images to tell their stories. 

Facebook ad dimensions

  • Facebook ad formats: JPG or PNG 

  • Ratio: 1.91:1 to 1:1 

  • Resolution: At least 1080 x 1080 pixels 

Facebook ad character limit

  • Primary text: 125 characters

  • Headline: 40 characters 

  • Description: 30 characters

Facebook ad guidelines

  • Maximum file size: 30 MB

  • Minimum width: 600 pixels

  • Minimum height: 600 pixels

  • Aspect ratio tolerance: 3%

Facebook ads - image ad 1

2. Video ads

Show off your new product or service with a video Facebook ad. Upload a video that you have created in Clipchamp, or create one in Facebook Ads Manager using the Video Creation Kit. Video ads are designed for mobile-first users, seeing as over half the world’s internet traffic comes from mobile devices. Facebook video ads will also play automatically for users when they scroll through their newsfeeds. 

Facebook ad dimensions

  • File type: MP4, MOV or GIF 

  • Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only) 

  • Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps+

  • Resolution: At least 1080 x 1080 pixels 

  • Video captions: Optional, but recommended

  • Video sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Facebook ad character limit

  • Primary text: 125 characters

  • Headline: 40 characters 

  • Description: 30 characters

Facebook limits the amount of text you can have in your video ad and varies with the type of video. For the 85% of Facebook videos that are watched without sound, be sure to enable captions.  

Facebook ad guidelines

  • Video duration: 1 second to 241 minutes

  • Maximum file size: 4 GB

  • Minimum width: 120 pixels

  • Minimum height: 120 pixels

Check out Facebook video requirements for more on delivering on-point ads. You can even try 360 Video ads. 

Facebook ads - video ad 2

Businesses can display up to 10 images or videos within a single carousel ad, each with a link. Show different images of the same product, or create a long photo that viewers can swipe through. 

Facebook ad dimensions

  • Image file type: JPG or PNG 

  • Video file type: MP4, MOV or GIF 

  • Ratio: 1:1 

  • Resolution: At least 1080 x 1080 pixels 

Facebook ad character limit

  • Primary text: 125 characters

  • Headline: 40 characters 

  • Description: 20 characters

  • Landing page URL: required 

Facebook ad guidelines

  • Number of carousel cards: 2 to 10

  • Image maximum file size: 30 MB

  • Video maximum file size: 4 GB

  • Video duration: 1 second to 240 minutes

  • Aspect ratio tolerance: 3%

Carousel ads

4. Collection ads

Encourage shoppers by displaying items from your Facebook product catalog that’s customized for each user. 

Facebook ad dimensions

  • Image file type: JPG or PNG 

  • Video file type: MP4, MOV or GIF 

  • Ratio: 1:1 

  • Resolution: At least 1080 x 1080 pixels 

Facebook ad character limit

  • Primary text: 125 characters

  • Headline: 40 characters 

  • Landing page URL: required

Facebook ad guidelines

  • Instant Experience: required 

  • Image maximum file size: 30 MB

  • Video maximum file size: 4 GB

Facebook ads - Collection ad 4
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How to make a Facebook ad with video

Now sure how to create Facebook video ads for a business? Follow our step-by-step guide to find out. If you’re lacking video ad inspiration, check out our fun-filled Black Friday video templates

Step 1. Navigate your Facebook Business Suite

To make a good Facebook ad, head over to your business profile, and click Go to Business Suite.

Step 1. Navigate your Facebook Business Suite

Your Business Suite homepage should automatically open.

Step 1. Navigate your Facebook Business Suite B

Step 2. Click on Ads within Facebook Business Suite

Next, locate the Facebook Ads tab on the left toolbar. Click on the Ads tab.

Step 2. Click on Ads within Facebook Business Suite

Step 3. Create a new ad

You will be able to see your past Facebook ads here if you have any. Click on Create Ad to make a Facebook ad. 

Step 3. Create a new ad

Next, click on Create a New Ad. 

Step 3. Create a new ad B

Step 4. Select Facebook ad options 

It’s now time to set up your ad.

  1. Select your Facebook ad Goal - what results would you like from this ad?

  2. Set your Ad Creative - how do you want your ad to look? 

  3. Select your Audience - who should see your ad? 

  4. Schedule and duration - set your date and daily budget 

Add a video to your Facebook ad by clicking on Edit Options in the Ad Creative section, then click on Upload New. 

Step 4. Select Facebook ad options 

Next, select the video you would like to add to your Facebook ad. Click Select when ready to proceed.

Step 4. Select Facebook ad options B

Step 5. Publish your Facebook ad video

Once you are happy with your Facebook ad, click Publish Now. If you would like to schedule your Facebook ad, click the three dots button next to Publish Now and then click Schedule

Step 5. Publish your Facebook ad video

Facebook ad examples with video

Enjoy some of our favorite Facebook ad examples that include video. 

1. Facebook ad example - Old Spice

2. Facebook ad example - Tide

3. Facebook ad example - Colgate

Facebook video ad frequently asked questions

FAQ 1. Do I need a Facebook video ad thumbnail?

Yes. A Facebook video ad will require a custom image or frame thumbnail that viewers will see first. Be sure to create a thumbnail that will grab their attention straight away. Don’t forget to consider the aspect ratio of the Facebook thumbnail should match your video aspect ratio. Facebook states that a video thumbnail that consists of more than 20% text may experience reduced delivery. Head over to Facebook Ads Manager for more information. 

FAQ 2. Can I use other people’s videos and advertise them on Facebook?

Yes. If a user has made a video promoting, reviewing, or sharing your product and posted it on Facebook, your business can use their video. Just be sure to direct message the owner of the video first and seek their permission. It is a courtesy to share the video including their username. It is a courtesy to share the video including their username. In case your Facebook ads account gets disabled for this or any other reason, don't stress. You can unblock your Facebook ads page or account.

FAQ 3. Should I add a video to my Facebook lead generation form?

Yes. Stand out in users’ news feeds by publishing Facebook lead generation form ads with video. 

FAQ 4. What is the best way to make a Facebook video ad go viral?

Going viral on Facebook means your Facebook video ad has had a great deal of attention. A helpful tip to going viral on Facebook is creating a relatable Facebook video ad that users can easily share, like, and comment on. GIFs or Facebook memes usually generate a lot of engagement on social media. Easily make Facebook green screen memes with Clipchamp’s meme generator.

Easily create engaging Facebook ad videos with our Facebook Ad Maker

Ready to create your very own fun and effective Facebook ad videos? Simply add your text and contact information on top of stock footage and audio with our free Facebook Ad Maker. It’s as easy as that! 

Create simple and effective video ads on Facebook with Clipchamp’s free online video editor.

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Written by Rachel Surgeoner on November 4, 2021
About the Author

Rachel Surgeoner is a lifestyle writer and good food enthusiast. When not researching the latest video and social media trends for Clipchamp, you'll find her either in the kitchen whipping up a batch of homemade pasta or tending to the backyard veggie patch.

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