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Ready to start exploring video ads for Facebook? More than 4 billion video views take place on Facebook every day, generating 135% more organic traffic than images. So there’s no denying video achieves a much higher reach than static content. And with limited attention spans scrolling through Facebook feeds, video advertising cuts through, delivering information faster and in a more memorable way.
Like moths to a flame, creating Facebook ads with video is a solid marketing strategy to engage and convert your audience. Shoppers that view videos are 1.81 times more likely to purchase than non-video viewers and 64% of consumers purchase after watching branded social videos. Videos help carry leads down the funnel and add fuel to your engagement across social channels. This is more important than ever as according to current print on demand eCommerce stats, the eCommerce landscape is growing, and engaging content can help cut through the competitive market for consumer attention.
So how can your business make a Facebook ad without breaking the bank? Clipchamp’s free online video editor comes with all the features required to create a great video. Call off the film crew and check out our range of video templates to easily create your video ads or, for a quick fix, check out our instant Facebook Ad Maker.
Types of Facebook ads and their specifications
Discover the different types of Facebook ads, their unique specifications, and Facebook ad examples. Make sure to keep your word limit in check and follow the recommended Facebook ad guidelines.
1. Image ads
Image ads drive Facebook users to a specific destination, usually your business website or app, through high-quality and engaging still visuals. Business owners can use personalized images in their Facebook ads or stock images to tell their stories.
Facebook ad dimensions
Facebook ad formats: JPG or PNG
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels
Facebook ad character limit
Primary text: 125 characters
Headline: 40 characters
Description: 30 characters
Facebook ad guidelines
Maximum file size: 30 MB
Minimum width: 600 pixels
Minimum height: 600 pixels
Aspect ratio tolerance: 3%
2. Video ads
Show off your new product or service with a video Facebook ad. Upload a video that you have created in Clipchamp, or create one in Facebook Ads Manager using the Video Creation Kit. Video ads are designed for mobile-first users, seeing as over half the world’s internet traffic comes from mobile devices. Facebook video ads will also play automatically for users when they scroll through their newsfeeds.
Facebook ad dimensions
File type: MP4, MOV or GIF
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps+
Resolution: At least 1080 x 1080 pixels
Video captions: Optional, but recommended
Video sound: Optional, but recommended
Videos should not contain edit lists or special boxes in file containers.
Facebook ad character limit
Primary text: 125 characters
Headline: 40 characters
Description: 30 characters
Facebook limits the amount of text you can have in your video ad and varies with the type of video. For the 85% of Facebook videos that are watched without sound, be sure to enable captions.
Facebook ad guidelines
Video duration: 1 second to 241 minutes
Maximum file size: 4 GB
Minimum width: 120 pixels
Minimum height: 120 pixels
Check out Facebook video requirements for more on delivering on-point ads. You can even try 360 Video ads.
3. Carousel ads
Businesses can display up to 10 images or videos within a single carousel ad, each with a link. Show different images of the same product, or create a long photo that viewers can swipe through.
Facebook ad dimensions
Image file type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Facebook ad character limit
Primary text: 125 characters
Headline: 40 characters
Description: 20 characters
Landing page URL: required
Facebook ad guidelines
Number of carousel cards: 2 to 10
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Video duration: 1 second to 240 minutes
Aspect ratio tolerance: 3%
4. Collection ads
Encourage shoppers by displaying items from your Facebook product catalog that’s customized for each user.
Facebook ad dimensions
Image file type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Facebook ad character limit
Primary text: 125 characters
Headline: 40 characters
Landing page URL: required
Facebook ad guidelines
Instant Experience: required
Image maximum file size: 30 MB
Video maximum file size: 4 GB
How to make a Facebook ad with video
Now sure how to create Facebook video ads for a business? Follow our step-by-step guide to find out. If you’re lacking video ad inspiration, check out our fun-filled Black Friday video templates.
Step 1. Navigate your Facebook Business Suite
To make a good Facebook ad, head over to your business profile, and click Go to Business Suite.
Your Business Suite homepage should automatically open.
Step 2. Click on Ads within Facebook Business Suite
Next, locate the Facebook Ads tab on the left toolbar. Click on the Ads tab.
Step 3. Create a new ad
You will be able to see your past Facebook ads here if you have any. Click on Create Ad to make a Facebook ad.
Next, click on Create a New Ad.
Step 4. Select Facebook ad options
It’s now time to set up your ad.
Select your Facebook ad Goal - what results would you like from this ad?
Set your Ad Creative - how do you want your ad to look?
Select your Audience - who should see your ad?
Schedule and duration - set your date and daily budget
Add a video to your Facebook ad by clicking on Edit Options in the Ad Creative section, then click on Upload New.
Next, select the video you would like to add to your Facebook ad. Click Select when ready to proceed.
Step 5. Publish your Facebook ad video
Once you are happy with your Facebook ad, click Publish Now. If you would like to schedule your Facebook ad, click the three dots button next to Publish Now and then click Schedule.
Facebook ad examples with video
Enjoy some of our favorite Facebook ad examples that include video.
1. Facebook ad example - Old Spice
2. Facebook ad example - Tide
3. Facebook ad example - Colgate
Facebook video ad frequently asked questions
FAQ 1. Do I need a Facebook video ad thumbnail?
Yes. A Facebook video ad will require a custom image or frame thumbnail that viewers will see first. Be sure to create a thumbnail that will grab their attention straight away. Don’t forget to consider the aspect ratio of the Facebook thumbnail should match your video aspect ratio. Facebook states that a video thumbnail that consists of more than 20% text may experience reduced delivery. Head over to Facebook Ads Manager for more information.
FAQ 2. Can I use other people’s videos and advertise them on Facebook?
Yes. If a user has made a video promoting, reviewing, or sharing your product and posted it on Facebook, your business can use their video. Just be sure to direct message the owner of the video first and seek their permission. It is a courtesy to share the video including their username. It is a courtesy to share the video including their username. In case your Facebook ads account gets disabled for this or any other reason, don't stress. You can unblock your Facebook ads page or account.
FAQ 3. Should I add a video to my Facebook lead generation form?
Yes. Stand out in users’ news feeds by publishing Facebook lead generation form ads with video.
FAQ 4. What is the best way to make a Facebook video ad go viral?
Going viral on Facebook means your Facebook video ad has had a great deal of attention. A helpful tip to going viral on Facebook is creating a relatable Facebook video ad that users can easily share, like, and comment on. GIFs or Facebook memes usually generate a lot of engagement on social media. Easily make Facebook green screen memes with Clipchamp’s meme generator.
Easily create engaging Facebook ad videos with our Facebook Ad Maker
Ready to create your very own fun and effective Facebook ad videos? Simply add your text and contact information on top of stock footage and audio with our free Facebook Ad Maker. It’s as easy as that!
Create simple and effective video ads on Facebook with Clipchamp’s free online video editor.
