20 video templates for Black Friday sales and marketing

Updated November 3, 2025
Written by Darren Buser

Heads up! The screenshots in this article are from Clipchamp for personal accounts. The same principles apply to Clipchamp for work and school accounts.

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Plan ahead with Black Friday video ads designed to boost sales on social media. No matter the product or service, promote brands, drive sales, and attract shoppers this festive holiday season with engaging promo videos. Using professional sale video templates, customize with branding, swap stock footage for your own video clips, and personalize placeholder text. Easily add promotional sale stickers and smooth transitions to create the perfect promo video in no time. Explore how to create Black Friday 2025 sale ads in minutes with the free promo video maker in Clipchamp video editor.

1. Upbeat Black Friday sale template

Say hello to Black Friday sales with this colorful video ad template. Choose stock footage that represents target audiences from the stock library to resonate more with buyers. Don't forget to update the text to let potential customers know when Black Friday deals start.

2. Bold Black Friday sale template

Share a sneak peek of the reduced prices for your Black Friday sale in a swipe through social media post. Add animated logos, customize colors, and copyright-free music to the template to make it your own.

3. Timeless beauty video ad

Take followers on a Throwback Thursday journey with an old-school polaroid picture overlay. Add a VHS effect to enhance the aesthetic and add filters to each video clip for a consistent retro feel.

4. Colorful product offer template

Capture the attention of your target audience with a bright and colorful new product announcement video. Showcase new products through fast-paced video clips, adding informative text, and upbeat background music. Don't forget to place a CTA and exclusive discount code at the end of Black Friday ads.

5. Unique TikTok challenge video

Get your online community involved this Black Friday by creating a trending TikTok challenge. This is the perfect way to repost UGC review videos to easily promote brands on social media. The more people who share your challenge means the more potential customers you will make. You can also turn a highlight from your TikTok into a Black Friday GIF using the video to GIF maker.

6. Fashion sale video template

Effortlessly promote fashion sales with this slideshow-style Black Friday video template. Just replace the stock videos with personal clips and customize the Black Friday offer using the text tab on the property panel.

7. Cyber Monday sale template

If you want to use text, backgrounds, and unique stickers in social media ads, this futuristic Cyber Monday template is the perfect choice. Just customize the text and branding to suit your sale event, then share directly on TikTok or Instagram Stories with no video resizing required.

8. Online course video promo

Whether you're teaching a new language, skill, or instrument, share unique holiday season offers with an informative Black Friday promo video. Don't forget to add a CTA so viewers know how to sign up to start learning.

9. Retro digital sale template

Stand out in the busy Thanksgiving season social media feeds with this neon Cyber Monday video template. Using the double exposure video effect and motion titles, share offers without showing your face or product.

10. Flash sale video template

Light up social media feeds with this ‘everything must go’ design to announce an exclusive Black Friday or Cyber Monday flash sale. Suitable for any industry, pair the video template with stickers and royalty-free music to spread the word loudly and quickly.

11. Sports sale video template

Ready, set, sell! Advertise your range of activewear and athletic equipment fast with this sports retail sales template. Customize the transition sound effects or make the video more dramatic with animated transitions like burn.

12. Home decor video ad

Style a sale of throw rugs, indoor plants, and other room accessories and interior decoration furniture with this demure and classy home décor sale template. Highlight those hand-crafted baskets and serving trays with the slow motion effect paired with the pastel dreams filter.

13. Travel promo video

All aboard for cheap flights and bargain hotels. Announce your travel agency sale with this jet-setting template. For a clever touch of creativity, use the green screen effect to turn social media ada into a virtual billboard.

14. Makeup and lifestyle template

Make customers book now with this makeup bookings template, complete with animated CTA text to help secure clients faster.

15. Kids toys sale event

Put a smile on kids’ faces using this toy sale video template. Spread the word of the price markdown whether you’re selling toys or teddy bears using emojis and kids stickers.

16. Art business sale template

Paint ad campaigns with all the colors of the rainbow in this art business sale template. Advertise fine art material Black Friday sales with bouncing animated text and spin transitions. This template can be customized for any creative or artistic business, featuring a range of original fonts.

17. Mindfulness workshop promo video

Promote wellness services, meditation classes, or holistic health offerings with this serene template featuring inspiring music and a lens flare effect that delivers hope and warmth. Perfect for advertising Black Friday deals on workshop packages, mental health services, or wellbeing programs during the holiday season.

18. Countdown tech video template

Appeal to tech enthusiasts with this listicle-style template perfect for showcasing top gadgets and electronics. Features countdown graphics and product-focused visuals ideal for highlighting Black Friday deals on technology products like cameras, smartphones, and smart home devices. Perfect for online retailers creating guides for holiday gifts.

19. Fitness promo video ad

Motivate viewers to start their fitness journey with this energetic gym template featuring driving music and edgy effects on the font and footage. Perfect for promoting Black Friday deals on gym memberships, personal training packages, or fitness equipment during the holiday shopping season.

20. Beauty promotional video

Showcase skincare, makeup, and beauty products with this clean and modern template designed for retail promotions. Features elegant typography and space for discount codes, making it ideal for Black Friday beauty product deals.

Watch Black Friday video tutorial for more help

Learn how to customize Black Friday video templates step-by-step with this comprehensive tutorial.

Explore more ways to promote your brand with demo videos and more editing hacks like overlaying video on video with the picture-in-picture effect.

Start creating a Black Friday sale video ad today with Clipchamp video editor or download the Microsoft Clipchamp Windows app.

Frequently asked questions

What day is for Black Friday deals?

Black Friday 2025 falls on Friday, November 28, 2025. The Black Friday shopping event traditionally marks the start of the holiday shopping season in America, with many retailers offering significant deals throughout the week.

What video ratio should my Black Friday sale and Cyber Monday ad be saved in?

All video templates in Clipchamp video editor are designed in the required aspect ratios for social media. We recommend using portrait 9:16 aspect ratio for all TikTok, Instagram Reel and Story posts. Learn how to resize a TikTok video here.

How do I advertise my sale on Black Friday?

Share Black Friday sale videos on TikTok, Instagram, and YouTube in ads, and through email marketing, video marketing, and paid collaborations. Make sure to share Black Friday sales on website landing pages and optimize website SEO to improve visibility of those sales. Many successful online retailers start their special promotions early to capture shoppers before the main holiday shopping season rush.

When should I start creating Black Friday video content?

Start planning and creating Black Friday video content at least four to six weeks before the Black Friday shopping event. This allows time to create multiple versions, A/B-test different Black Friday deals messaging, and build anticipation through teaser campaigns. Early preparation ensures content is ready when the holiday shopping season begins.

Can I use video templates for Cyber Monday promotions?

All Black Friday video templates can be easily customized for Cyber Monday sales and other online sales events throughout the holiday season. Simply update the text, dates, and specific offers to match Cyber Monday promotions while keeping the professional design and animation elements.

Start creating free videos with Clipchamp