15 promo video ideas to inspire your business

Elevate brand presence and captivate an audience through engaging business promo videos. With over 98% of brands already using videos to promote a product or service, now is the perfect time to leverage promo videos in your sales funnel.

Spark creativity with the best video promos examples below and explore how to create a promo video and kickstart your marketing campaign with Clipchamp video editor.

The best promo video ideas with examples

1. Squarespace

This Squarespace pre-roll promo shows how to turn 30-seconds into a brand story. It blends sleek visuals, a narrative arc, and an AI voiceover to communicate identity, values, and a clear call to action, all before viewers can click “skip”. Viewers can also easily navigate how to learn more about the brand with three clear call-to-actions at the end of the promo video.

2. Nike Football

Nike Football’s promo captures the intensity of sport through fast-paced editing and inspirational voiceover. It’s a great example of how energy and storytelling can connect emotionally with viewers and strengthen brand identity. Create video promos just like this using AI voiceovers, adding transitions between clips, and then exporting in high quality that's perfect for uploading to social media.

3. Monday.com

This promo shows how to turn everyday work stress into a compelling story. Monday.com focuses on real pain points, offering a simple, visual solution while keeping the message focused with text overlays and emotional relatability. Use a video storyboard to keep the message consistent and focused on the video objective, and use text overlays to express your message and key points.

4. Samsung

Samsung’s Galaxy S24 Ultra video uses close-ups, smooth transitions, and a polished voiceover to showcase the product’s sleek design and premium features. It's a strong example of tech storytelling that feels cinematic and aspirational. Create a similar video using high-quality stock videos, logo animations, and showcasing a strong CTA with text and titles.

5. Zendesk

Zendesk’s video skips the hard sell and focuses on brand personality. It uses humor, subtle storytelling, and clean motion design to stand out, while subtitles and voiceovers keep it accessible and relatable. Use our online video editor to transform your promo video by recording your own voice and adding easy-to-follow subtitles.

6. Hefty brands

Hefty’s short promo proves you can make an impact in 15-seconds or less. With bold visuals, quick pacing, and just the essentials. Beat the dreaded skip button on YouTube and promote your business in under 15-seconds like Hefty brands. Create engaging short-form videos like slideshows using royalty-free stock, background music, and on-theme stickers.

7. Google

Google’s annual recap video is emotional, reflective, and visually powerful. It tells a global story while reinforcing how Google connects people to information, a reminder that brand meaning often matters more than features. Check out intros and outros and editing hacks for interesting video creation ideas.

8. Microsoft

This promo video from Microsoft focuses on real-world impact. Using documentary-style footage and a sincere voiceover, it connects technology to human stories, making it ideal for mission-driven and future-forward storytelling. The video example uses real-life scenarios and inspiring messages to connect viewers on a more emotional level. Create a similar promo video for your business or product using HD stock videos, branded logos, and on-screen captions made with AI.

9. Amazon 

Amazon’s ad highlights product benefits through quick, real-life examples. With fast transitions and clear use cases, it shows how to turn functionality into storytelling that resonates with everyday shoppers. The video promo is engaging, informative, and highlights the convenience of using the product in daily life. Create a similar promo with GIFs, stock videos, and add AI video captions for better user experience and boost accessibility.

10. Pepsi

Pepsi’s promo radiates energy with bright colors, quick cuts, and pulsing music. It celebrates youth culture while reinforcing brand personality, a solid template for any company aiming for a fresh, bold look. Catch the attention of viewers using energetic visuals and background music to promote a product online. Find the perfect stock visuals and audio within the content library, and add your brand colors, logos, and customized fonts using the brand kit.

11. Tesla 

This promo video is sleek and minimal and it creates a futuristic vibe that matches the car’s premium image and tech appeal. Smooth transitions, ambient music, an engaging voiceover, and on-screen captions make it memorable. Recreate this style using high quality stock footage with transitions to create a smooth flow between scenes. Add background music from the audio library to enhance the overall viewing experience. Add video overlays to create emphasis and provide important information directly on the screen.

12. Dell

Dell delivers a concise, polished promo. It looks premium and persuasive, perfect for quick-view ads. Select engaging background music for an energetic vibe and enhance your funnel video with on-theme stickers and text overlays. Promote your business effectively with engaging short videos that leave a lasting impression.

13. IKEA 

IKEA’s video blends practical product shots with storytelling flair. It shows how everyday items fit into imaginative spaces, encouraging viewers to see possibilities, not just furniture, a great tactic for lifestyle branding. The video is visually appealing and emphasizes the versatility of IKEA’s products, potentially solving any pain points viewers might have. Create your own promo using similar storytelling techniques and combine stock visuals to sustain the viewer’s interest.

14. Burger King 

Burger King’s behind-the-scenes-style promo uses authenticity to build trust. Real employees recording their voice, and unfiltered footage turn transparency into a marketing asset that feels genuine, not scripted. Tell a story and create brand transparency just like Burger King has in their latest promo video. Remember to trim the video promo to the social media platform's requirement for easy uploading and a complete viewing experience.

15. Gymshark 

Gymshark’s video motivates viewers with fitness visuals, motivational quotes, and upbeat narration. It builds community and momentum, an excellent structure for any brand built around growth, movement, or empowerment. Create your own inspiring promo video using uplifting background music, captions, and brand logos. You can even download a video transcript for a promo video for internal or external use. 

How video promos can benefit a business, event, or product

• Increase brand awareness and visibility by reaching a wider audience while becoming more recognizable and memorable to prospective customers on social media.

• Engage your target audience more effectively because promos are dynamic, captivating, and hold attention more effectively than text or background images alone.

• Boost conversion rates and sales by encouraging viewers to take action, whether it’s making a purchase, signing up, or contacting you, thus increasing your conversion rates and sales. Shareable content on social media like LinkedIn videos can also help expand reach and engage with followers.

• Build emotional connections with your audience by using voice recordings to tell your story. Videos can create emotional connections, making your brand more relatable and trustworthy. You can also share satisfied customers in YouTube reaction videos to build credibility and influence potential customers’ purchasing decisions.

• Using clear calls to action in your promo videos helps guide viewers toward the next step, whether that’s subscribing to your newsletter, signing up as a member, or buying your product. 

Check out our latest video marketing tips for any business, or learn more ways to create branded social media videos for Instagram Reels.

Start editing branded promo videos with Clipchamp video editor or download the Microsoft Clipchamp Windows app.