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A marketing calendar isn’t just a tracker of dates. It’s a powerful map for crafting content with strategic timing. Topical social media posts can cut through the digital clutter and become a win for your business. In 2025, nothing accomplishes that goal quite like video.
Video captures attention, evokes emotion, and delivers messages in a way that text and images alone cannot. That's why the following social media content calendar for 2025 is designed with a sharp focus on video marketing.
You’ll find all the key dates for your 2025 marketing campaigns in this event calendar for social media, along with some proven tips to get your video marketing ideas flowing. Consider the planning officially complete. Now, you can focus on what you do best: using Clipchamp video editor to create eye-catching social media videos!
January video ideas
New Year's Day (January 1, 2025)
Start the year with a bang using Clipchamp video templates to create any type of New Year video, from motivational resolutions to wrap-up highlights.
National Geographic Day (January 27, 2025)
Encourage your followers to share videos of their local environment or places they've travelled, highlighting the beauty of the planet. Use this day to also showcase any corporate social responsibility initiatives related to environmental conservation.
Lunar New Year - Year of the Snake (January 29, 2025)
Ring in the Lunar New Year by sharing a video that showcases traditions, wishes, or a festive greeting. Given Lunar New Year’s significance around the world, this could be a great opportunity to explore cultural themes and engage with a diverse audience.
February video ideas
Super Bowl Sunday (February 9, 2025)
Invite NFL and sports fans to a video contest for the best game-day snack or touchdown dance. Use dynamic templates to create topical content that celebrates the big game and half-time show, inviting your audience to share their own Super Bowl festivities.
Valentine's Day (February 14, 2025)
Every marketer loves Valentine's Day. You could run a "best love story" video contest with a prize for the most touching or creative submission. Perhaps powered by the romantic video templates in Clipchamp? Explore more Valentine's Day video ideas here.
Random Acts of Kindness Day (February 17, 2025)
Promote compassion by encouraging followers to share videos of their random acts of kindness. Highlight how small gestures can make a big difference, and compile user-generated content into a feel-good social media montage that showcases the power of goodwill.
March video ideas
International Women's Day (March 8, 2025)
Celebrate women around the world by showcasing their achievements and contributions to society. Encourage your audience to create videos highlighting women who inspire them. If you're looking for workplace events and appreciation ideas for International Women’s Day, read this #IWD2025 blog.
St. Patrick's Day (March 17, 2025)
Tap into the festive spirit by creating and sharing content that celebrates the patron saint of Ireland. Encourage your audience to share their St. Patrick's Day celebrations or themed video content, utilizing green-themed video templates.
National Puppy Day (March 23, 2025)
The internet loves sharing content about man’s best friend, and this day’s the perfect opportunity for light-hearted dog posts. Encourage your followers to share the cutest videos of dogs of all shapes and sizes. Some fun sound effects and music from the Clipchamp content library will push your content into peak adorableness.
April video ideas
April Fool's Day (April 1, 2025)
Kick off the month with a playful prank or a light-hearted video that showcases your brand's sense of humor. You could even encourage your audience to share their own April Fool's pranks on TikTok, using one of the editable video templates in Clipchamp.
Easter (April 20, 2025)
Celebrate the season of chocolate eggs and scavenger hunts with scroll-stopping Easter videos. Create event invitations, chocolate recipes, and social media ads with Easter themed templates and stock media from Clipchamp video editor.
Earth Day (April 22, 2025)
Highlight environmental awareness by sharing tips on sustainable living or showcasing how your brand makes a difference. You can even initiate a campaign where your audience can share how they're making a difference for the planet, using videos to spread awareness and motivation.
May video ideas
Star Wars Day (May 4, 2025)
There’s no shortage of Star Wars content these days. So, don't fight the force – lean in and create a fun, Star Wars-themed video. Invite the Star Wars-loving fans in your community to post their favorite quotes, scenes, characters, and opinions.
Cinco de Mayo (May 5, 2025)
Celebrate Mexican history and heritage by sharing video content highlighting Mexican and Mexican-American culture, traditions, and festivities. Leverage on-theme media in the Clipchamp content library to create Cinco de Mayo celebration videos that incorporate colorful templates and lively music.
Mother's Day (May 11, 2025)
Honor all the maternal figures in your life this Mother’s Day by encouraging your audience to share personalized video tributes. Offer tips for adding heartfelt messages, photos, and music that guarantee a smile and a happy tear on the face of every mother, grandmother, aunty, or guardian.
June video ideas
Pride Month (entire month)
Celebrate diversity, inclusion, allyship, and the LGBTQ+ community by encouraging your audience to share their stories, support, and celebrations through video. Here are some Pride Month video ideas to get your creative energies flowing.
World Environment Day (June 5, 2025)
Show our planet some love through awareness and activism. Promote sustainability while encouraging your audience to do the same. Share your own eco-friendly initiatives or tips and promote engagement and with discussions in the comments.
Father's Day (June 15, 2025)
Luckily, there's no shortage of Father's Day video ideas. Emotional, heart-warming videos that make use of family photos, home videos, and special messages are just the kind of content that could go viral on Father's Day.
July video ideas
Independence Day (July 4, 2025)
Encourage your followers to celebrate the Fourth of July with their families and friends. Promote safety by capturing a crowd-friendly display of fireworks. Or, celebrate the day’s historical significance with a quote video, slideshow, or even a Hamilton sing-along!
World Emoji Day (July 17, 2025)
Tap into the fun by challenging your audience to tell a story using only emojis in their videos. If you’re looking for some unique emojis, the Clipchamp original sticker library includes royalty-free video graphics and elements by talented designers from around the world. Share a tutorial with your followers on how they can use the Clipchamp free sticker feature to add emojis, animations, and GIFs to their videos.
International Friendship Day (July 30th)
Promote the value of friendship by inviting your audience to share videos celebrating their friends. A video slideshow is the perfect vehicle for condensing years of connection into a heart-warming hug of a video.
August video ideas
International Cat Day (August 8, 2025)
Celebrate the joy and companionship cats bring to our lives with video memes and other social media posts. Encourage your audience to share their favorite cat videos or photos. You can also use the day as an opportunity to raise awareness about cat adoption and welfare.
World Photography Day (August 19, 2025)
Celebrate the art and science of photography with your followers. Encourage your community to create a video montage of their best photographs. Offer tips on how to enhance photo montage videos with music, transitions, and AI captions.
Women's Equality Day (August 26, 2025)
Commemorate the passage of the 19th Amendment to the United States Constitution, granting women the right to vote. Share stories of influential women or historical figures who have inspired change. Promote a video to celebrate and raise awareness for women’s equality to your followers.
September video ideas
International Literacy Day (September 8, 2025)
Highlight the importance of literacy as a fundamental human right. Encourage your audience to share their reading journeys, favorite books, or literacy projects they're involved in.
Oktoberfest (September 20 – October 5, 2025)
It makes sense to think it starts in October. However, the world’s largest food and drink festival and travelling carnival actually begins on the second-to-last Saturday of September. It then finishes on the first Sunday of October. Encourage your followers to celebrate Bavarian culture with bratwurst recipe videos and vlog highlights.
International Day of Peace (September 21, 2025)
Promote peace and harmony on this day by encouraging your followers to create videos that reflect their vision of peace. These can be clips of personal reflections, community service, or promoting discussion. Showcase acts of kindness set against calming and Zen music to pull at your follower's heartstrings.
October video ideas
International Coffee Day (October 1, 2025)
Celebrate coffee culture by suggesting fun video challenges or tutorials. Try "My Morning Coffee Routine" or "The Best Coffee Spots in My City.” You can also promote your café’s Coffee Day deal and specials with the perfect video template.
World Mental Health Day (October 10, 2025)
Dedicate this day to raising awareness about mental health issues and advocating for mental health care. Celebrate World Mental Health Day by sharing tips for mental wellness or supportive messages for anyone going through a hard time.
Halloween (October 31, 2025)
Get into the Halloween spirit by encouraging your followers to share their spooky or creative costumes, decorations, Zoom backgrounds, or party invitations in video format. Offer tips for using Clipchamp to edit Halloween videos with fun effects, scary music, and themed templates.
November video ideas
National Entrepreneur's Day (November 18, 2025)
Celebrate innovation and entrepreneurship by featuring stories of small business owners and startups. Encourage entrepreneurs to share their journeys, challenges, and successes.
Thanksgiving (November 27, 2025)
Celebrate a day of gratitude by encouraging your audience to share what they're thankful for this Thanksgiving. Create a more personal connection with your followers by recording and editing videos of your team talking about what they're most grateful for.
Black Friday (November 28, 2025)
Kick off the holiday shopping season with engaging video content that showcases special offers, promotions, or gift ideas. Make sure your Black Friday sale videos are optimized for success by using dynamic transitions, bold text overlays, and urgent calls to action.
December video ideas
Hanukkah (December 14 – December 22, 2025)
Celebrate the Festival of Lights and the miracle of the holy Menorah with your followers this Hanukkah. Clipchamp contains a large range of Hanukkah templates so you can participate across the whole eight days with templates for festive cards, menorah lighting invitations, traditions videos, and more.
Christmas Day (December 25, 2025)
Celebrate the festive season by encouraging your audience to share their Christmas celebrations, decorations, or heartwarming stories. Offer tips for creating festive videos using holiday templates, effects, and music to spread the holiday cheer. You can also promote your holiday sale on social media. Check out these Christmas video ideas to help get you started.
New Year's Eve (December 31, 2025)
Get ready to welcome 2025 by encouraging your audience to share their New Year's resolutions, reflections on the past year, or celebrations. Create a video summarizing your brand's achievements and what you aim to achieve in 2025.
Create social media calendar videos for any event all year round using Clipchamp video templates. Looking for more content ideas for your social media strategy? Take a look these AI prompts for writing video scripts fast then look at promo video ideas to inspire your business.
Start editing social media videos with Clipchamp or download the Microsoft Clipchamp Windows app.
