Heads up! The screenshots in this article are from Clipchamp for work accounts and the same principles apply to Clipchamp for school accounts. Clipchamp personal account tutorials may differ. Learn more.
On this page
Attract new prospects and hold viewers' attention for longer with compelling sales funnel videos. From product demos and explainers to customer testimonials and training videos, up to 28% of qualified leads can turn into sales after watching a brand video.
Create scroll-stopping videos with no experience required by starting with a video template. Just add your personalized brand logos, color schemes, and fonts, swap out stock videos for your own media, and polish with AI voiceovers and captions.
Discover how video can drive results across the entire sales funnel. Explore video tips, examples, and ways to create your own sales video with Clipchamp video editor.
Popular types of marketing videos to include in your sales funnel
Explainer videos: Simplify complex ideas and introduce new products or services to your audience through easy-to-understand explainer videos.
Product demo videos: Showcase new features, benefits, and solve customer pain points with product demo videos.
Video promos: Highlight special offers, limited time promotions, and captivate your audience through promo videos.
Customer testimonials: Share positive experiences from satisfied customers to help build trust and credibility for your brand through customer testimonial videos.
Training and tutorial videos: Share expert advice, help your audience solve pain points, and educate viewers on a particular process, topic, product, or service with training and video tutorials.
When to include video in the sales funnel stages
Top of the sales funnel
If you want to attract or interest customers while generating brand awareness, top of funnel marketing videos are the perfect place to start. These sales funnel videos aim to educate, entertain, and let viewers discover who you are, rather than putting emphasis on making a sale. Showcase the brand mission and goals through promo videos, teasers, and short video trailers.
Middle of the sales funnel
Middle of the sales funnel videos should always aim to give customers useful information and insights that will help them determine their buying decisions. This style of marketing video is usually created in a product demo style, helpful tutorial, or explainer video that’s shared to social media, websites, or brand YouTube channels.
Bottom of the sales funnel
The bottom of the sales funnel is the right time to create and share videos that will make your viewers take action and purchase from your brand. Create a lasting impression and form a relationship with your audience by offering limited time offers, exclusive tips, answer frequently asked questions, and say thank you through videos. Many B2B companies use LinkedIn videos specifically to target bottom-funnel MQLs (marketing-qualified leads) and SQLs (sales-qualified leads).
13 of the best sales funnel video examples
1. Explainer video: Windows
This promo video provides an in-depth review of the product, showcasing its versatility and convenience for multi-device users. The personal review format gives videos a relatable and trustworthy feel, allowing viewers to see the real-life benefits of the product.
Build relatable customer testimonials that highlight real experiences, with product highlights using the free online webcam recorder or voice recorder in Clipchamp. You can even ask your customers to submit a video if they’re passionate about your brand. Add logo animations, scene transitions, and save your video in 1080p to enhance video quality.
2. Explainer video: SEMRush
Explore the capabilities of a product through a comprehensive video guide. SEMRush uses easy-to-understand language and a friendly tone throughout the explainer video ensuring viewers can easily understand the complex concepts.
Create your own explainer video for your sales funnel using the screen recording feature in Clipchamp. Showcase your product’s functionalities in real time and add text animations to highlight key features. Save your explainer video in 1080p or 4K resolution to ensure quality branded content.
3. Product demo video: Logitech
Logitech’s promo video blends a product showcase with practical demonstrations, highlighting advanced features and ergonomic design. The video combining sleek visuals with clear, concise explanations of how the product enhances user productivity.
To recreate a similar product demo, use high quality animated stock footage found in the content library. Enhance the video with smooth scene transitions and a captivating background music track. This combination will ensure your demo is professional and visually appealing, providing viewers with a thorough understanding of your product’s capabilities.
4. Explainer video: Trello
Trello's explainer video shares a detailed look into what the product does and how it can benefit users. The video walks viewers through key features, demonstrating its ease of use and flexibility for managing tasks and projects.
Create your own comprehensive video by merging video clips together and using the speed selectors to adjust the speed of your clips. Slow down to emphasize key points and speed up clips to create suspense.
5. Product demo video: Adobe Creative Cloud
Create an in-depth product demo video that entertains users while sharing complex information just like Adobe Creative Cloud does in this video. The review style video builds trust with viewers by demonstrating real-life use cases.
Use the picture-in-picture effect in Clipchamp to create a similar video effect. Add captions to your demo video to ensure accessibility and clarity with the AI subtitle generator. Enhance with filters to create a polished and professional look and feel.
6. Promo video: MSI
Get an insightful glimpse into the latest brand innovations through an informative presentation style promo video. The blend of expert insights, demonstrations, and captivating visuals makes this marketing video a powerful tool within your sales funnel.
Recreate a similar video promo using the webcam recorder in Clipchamp. You can even record yourself presenting with a green screen, then add a voice recording to share detailed explanations and personal experiences with the product. Use the video trimmer to remove extra video footage, ensuring the content remains concise and focused.
7. Presentation video: ClickUp
Share a comprehensive overview of your product, highlighting key features and user-friendly interfaces just like ClickUp. This engaging presentation format makes it easy for viewers to follow along and understand how to use the product. The sales funnel video also uses real-world applications and clear explanations, making it relatable and trustworthy for potential users.
Recreate your own engaging presentation video. Take a look at our tips on how to record like a pro, providing you with professional guidance on webcam recording.
8. Promo video: Adidas
Adidas’ Football Anthem Film is a high-energy, inspirational video that captures the passion and spirit of football. The video combines powerful visuals with an emotionally charged soundtrack, making it both engaging and motivating.
To create a similar video, check out our diverse designers' campaign to inspire how you can make a video using the personal experiences of your customers. Apply black and white filters to footage for a nostalgic or stylized look using video filters, trimming long videos and audio into short clips, and piecing it all together like a slideshow video.
9. Demo video: Nvidia GEForce
This screen record demo video shares a fast paced gameplay showcasing the product in action. The video is engaging, entertaining, and highlights the product's main features like speed and reliability.
Create a gameplay promotional video for your sales funnel using the online screen recorder in Clipchamp. Easily record your screen and camera simultaneously in HD, add jump cuts, quick transitions, and sound effects to engage your viewers for longer.
10. Customer testimonial: Canon
Introduce a new product with an in-depth look at its features and benefits like this Canon review video. Combining user testimonials and explainer tutorials is the perfect way to relate to customers, solve pain points, and share information to make your brand more trustworthy.
Produce a similar video using custom footage or stock clips with background music, personal or stock videos of your product in action, and add recognizable branding. You can even use stickers to add a professional yet personal touch to your video.
11. Brand video: Coca-Cola
This upbeat summer ad taps into lifestyle storytelling and seasonal momentum. Coca‑Cola’s “Road Trip” video combines travel visuals, music, and everyday fun to build mid-funnel engagement. It’s a strong example of how brands can use video to reach specific audiences during timely campaigns, keeping the message light but emotionally resonant.
Consider making a summer holiday promo or back to school promo video for your business to capture seasonal interest like this great brand video.
12. Explainer video: GoPro
GoPro’s content strategy focuses on authentic, real-world storytelling powered by its own users. Instead of scripted dialogue or voiceovers, GoPro often highlights user-generated footage to explain the product’s value. This helps showcase the camera’s versatility while building credibility through social proof video examples that demonstrate lifestyle and function at the same time.
To create a cinematic video like this for your business, consider recording 4K outdoor footage or making a time-lapse video.
13. Engagement video: Peloton
Peloton focuses on community and connection to deepen customer engagement and retention. Its video content features inspirational in-class clips and personal stories from real users, making it perfect for the later stages of the funnel. By pairing emotional storytelling with fitness-driven visuals, Peloton creates a powerful case for continued membership and building customer loyalty through video.
Make your own community-focused video by recording video clips of customer experiences or ask UGC creators to create a day-in-a-life video.
How to create effective marketing videos
Define your campaign objective
Is your intention to generate leads, boost sales, or increase brand awareness? No matter the objective, ensure all video content supports the overall marketing strategy and branding. A clear objective will guide your video creation process.
Create a compelling narrative
Use the storyboard to plan the video storyline to emotionally connect with the audience through entertaining narratives that evoke emotion and build connection. Try to build a connection with your audience and keep them engaged throughout the video with a strong and relatable narrative.
Leverage social media platforms
Optimize your videos for social media by creating in the right video format, resolution, size, and including engaging thumbnails for YouTube. Customize your content to fit the preferences of users on each platform.
Use high quality assets
High definition videos, clear sound and audio, and engaging graphics like stickers and GIFs will help marketing videos look polished, professional, and impressive. Quality sales funnel videos also reflect brand professionalism and build viewer trust.
Add video captions
Generate AI subtitles to make your marketing videos more accessible to a wider audience, including those who watch without sound or have hearing impairments. Subtitles and transcribing videos also help improve SEO by including searchable text in your videos.
For more sales funnel video ideas for your business, check out promo video ideas. If you want to learn how to record and embed video in Microsoft Outlook, head over to the blog.
Create high quality videos for your sales funnel today with Clipchamp video editor or download the Microsoft Clipchamp Windows app.
