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Good quality corporate videos are an amazing way to increase brand awareness and boost sales. With 92% of video marketers reporting that video gives them a positive return on investment, now is a great time to level up your video marketing with Clipchamp.
Find inspiration for your next brand story video and helpful tips for how to create professional corporate videos. From eCommerce product demo videos to behind-the-scenes videos for Instagram Reels and TikTok, create corporate videos quickly and easily with ready-to-use templates in Clipchamp.
10 corporate video ideas with templates
1. Brand story video
Captivate new customers and generate new leads with a unique brand story video. Crafting a compelling brand story creates an opportunity for people to better understand your business and buy into your purpose. Share your brand video on YouTube, embed it on your website, and even resize it for digital marketing ads to build brand awareness.
Create a professional brand video faster and easier with video templates and royalty-free stock videos. Make your company video stand out by adding your brand logo and colors with the brand kit.
Save time creating your brand video with this corporate video template.
2. Brand vision video
Sharing your business’ vision or mission statement can attract qualified leads and educate people about your brand values. Establish brand confidence and authority by making an inspiring company video in Clipchamp.
Build authenticity into your brand mission video by adding your own voiceover with the voice recorder. Elevate your corporate video production value by using intro and outro video templates.
Get a head start on your purpose video with this environmental corporate video template.
3. Meet the team video
Build a connection between your business and prospective customers with a meet the team video. Introduce your customers to the people that make your business great to strengthen connection and credibility.
Show off your employees’ credentials and achievements by recording staff introductions with the camera and voice recorder. Keep people engaged with your meet the team video by creating a video slideshow or adding a picture-in-picture vide.
Use this meet the team template to quickly and easily create your own video.
4. Behind-the-scenes video
Give people an insight into your company’s culture, teams, and day-to-day workings with a behind-the-scenes video. Or try capturing behind-the-scenes videos while working on marketing creative for an easy way to show off brand authenticity while you create content for TikTok and Instagram reels.
Create a dynamic behind-the-scenes video by combining multiple clips and editing out any excess footage with the trim tool.
Try this behind-the-scenes video template to create social media content.
5. Customer testimonial video
Customer testimonials are a super effective way to convert new customers. Testimonials let you show, rather than tell, prospective customers how great your business is from an independent, trustworthy source.
Capture testimonials using the free online voice recorder or add voiceovers to written testimonials using the AI voiceover generator. Keep audio testimonials collected from different sources consistent and professional by editing the audio.
Try this testimonial video template to get your video started faster.
6. Frequently asked questions video
Empower customers to make an informed decision by educating them with a frequently asked questions video. Framing the problems your business solves with an FAQ video can also help people in the consideration phase of the customer journey understand the value of your business.
Make your text-based FAQ video more eye-catching by adding lower third text overlays. Or make your video more engaging by having someone read them out with the webcam recorder.
Try this top five list video template to make a head start on your FAQ video.
7. Product demo video
Quickly and easily highlight key features, unique selling points, and how your product solves customer pain points with a product demo video. Build brand awareness by adding your logo and educate people about your product to turn them into converting customers.
Create a professional product demo video in Clipchamp with free templates, stock video, and royalty-free background music.
Check out this new product announcement video template.
8. Event highlight video
Keep the good times rolling and use your event video content to create a highlight reel for social media. Extend the reach and impact of your event to those who couldn’t make it by sharing your event highlight video to YouTube.
Conjure the party atmosphere by adding video frames and borders to your video. Create a timelapse of the dance floor by adjusting the speed and hold people’s attention by adding transition and sound effects.
Try this office Christmas event template for your event highlight video.
9. Employee onboarding video
Welcome new starters and make their employee training more efficient with a professional employee onboarding video. Save time and resources by connecting new team members with important information and educational material to set them up for success in their new role.
Add a professional touch to your onboarding videos by adding a watermark for consistent branding across your video content. Make your onboarding videos more accessible by adding subtitles in your choice of languages.
Check out this welcome video template for your next onboarding video.
10. People and culture HR video
From sharing HR best practices and people and culture news to the latest quarterly report, keep your teams connected and informed with a company update video. Sharing important information with the entire company in video ensures it’s delivered in a timely manner and allows people to rewatch it as they need.
Maintain consistent branding in your company videos by adding your logo, colors, and fonts with the brand kit tool. Ensure your people and culture videos are well-presented by removing pauses and gaps in audio with the silence remover tool.
Take a look at this company update video template to get inspired.
Tips for creating a compelling corporate video
Define your audience: knowing your audience is crucial for crafting a relevant message and compelling video. Understanding their interests and behaviors can guide your choice of video content, music and even which social media platforms you should use for digital advertising.
Use HD video and sound: the quality of your video impacts how people perceive your brand. Using HD video and clear audio will make your videos easier to follow and maintain your brand image. Use the royalty-free stock media if you need additional video or audio.
Create accessible videos: ensure your video is accessible to more people by adding subtitles in your choice of language. Help people with vision impairment by adding a voiceover with the voiceover generator.
Stay on-brand: maintain your brand aesthetic across your videos by adding your logo, brand colors, and fonts with the brand kit tool.
Frequently asked questions
How to write a video script for corporate video?
Start by defining your audience and your goals for the video. Keeping these two things in mind will make it easier to decide what to include in your script. Your video script outlines the structure for your video and should include a script for your voiceover, a shot list and a call to action at the end.
What is a brand story?
A brand story should explain why you started your business, what customer pain points you solve, and outline what your business hopes to achieve. Create a strong connection between your business and customers by making a brand story video in Clipchamp. Create your own brand story video for free with Clipchamp.
How to make a corporate video for free?
Create your own corporate video online free with Clipchamp. Import your own videos, images and audio assets, or use free stock media and video templates for an easier way to make your corporate video.
Can I use a brand story video template?
Yes! Clipchamp has a library of free video templates to make it faster and easier for you to create your own brand story video. For additional help with your brand video, use royalty-free stock video and background music for a quicker and easier way to bring your brand’s story to life.
For more corporate video ideas, learn how to use videos in your sales funnel and find inspiration for creating the best employee onboarding videos.
Get started making videos for your business with Clipchamp or download the Microsoft Clipchamp Windows app.
